785.271.5801 | info@postpressmag.com



Advertising

 

Peterson Publications Advocates Use of Print

Advertising Rates

For additional information on PostPress advertising rates, please contact Gayla Peterson at 785-271-5801 or via email at gayla@petersonpublications.com.

PostPress Magazine

PostPress has expanded its targeted readership reach in the print decorating, binding and finishing industries through its print and digital editions.

  • Reaches approximately 15,500 industry professionals
  • Free links to the advertiserís website through the digital edition
  • Bonus distribution at tradeshows and conferences throughout the year

Each magazine is packed with information on application highlights, operational challenges, industry trends, management topics and production efficiencies.

Print Advertising Sizes

Web Offset, Perfect Bound. Width Height
Trim Size 8.375" 10.875"
Full Page 7.5" 10.5"
Full Page Bleed 8.625" 11.125"
Full Page Image Area 7.5" 10"
1/2 page horizontal 7.5" 4.875"
1/2 page vertical 3.75" 10.5"
1/3 page horizontal 7.5" 3.5"
1/3 page square 4.875" 4.875"
1/4 page horizontal 7.5" 2.5"
1/4 page vertical 3.75" 4.875"

Required Formats
Please send ad as a PDF file saved at a minimum of 300 dpi. (All fonts should be embedded.) TIF files also are acceptable. We will NOT accept application files (Quark, PageMaker, Publisher, etc.).

Sending Materials by mail
Advertisements (on CD accompanied by a proof) can be mailed to:
Peterson Publications, Inc.
2150 SW Westport Dr., Suite 101
Topeka, KS 66614

Sending Materials by E-mail
Advertisements can be sent to becky@petersonpublications.com. Our email system can accept large attachments, but sometimes large attachments can't be sent due to limitations of certain ISPs. If an attachment cannot be e-mailed, one alternative is to upload the file to your company website or FTP system and send us a link to retrieve the file.

Guidelines
We've prepared guidelines for preparing and sending electronic files. Please be aware that we do NOT accept QuarkXPress or Microsoft Publisher files. We accept .pdf and .tif files, prepared for high-end output. For more information, please review the guidelines.

PostPress Website

PostPress offers additional advertising opportunities to connect with customers and prospects through strategically placed banners on its website. The website offers expanded news stories, fresh content and live links to industry resources.

  • Averaging 1,730 unique visitors per month

Online Advertising

Online Advertising Sizes

Width Height
Lead home page banner 480 pixels 60 pixels
Secondary home page banner 234 pixels 60 pixels
Skyscraper 160 pixels 350 pixels

• Lead Home Page Banner
Three ad positions available per month.
Located in the upper right corner of the PostPress home page and other internal pages of the website, this prime position advertising opportunity provides advertisers immediate, forefront exposure with direct links to their website.

• Secondary Home Page Banner
One ad position available per month.
A secondary Home page banner is available above the first fold of the right column.

• Skyscraper
One ad position available per month.
Located in the upper right column on select pages, this is a prime position for frequently visited areas of the site and includes a direct link to the advertiserís website.

• Supplier Index
Print advertisers are listed at no additional charge in a supplier index on the PostPress website and are categorized by product or service offered, including company name, contact information and web address with a direct link to the advertiserís website.

PostPress ENews

The PostPress ENews is distributed to nearly 5,000 print industry professionals throughout the US each month, providing

  • Increased circulation
  • Up-to-date industry news
  • Product launches and technology trends
  • Conference and event updates for the BIA and FSEA

This cost-effective advertising vehicle offers another way to reach the postpress audience and drive traffic through direct links to the advertiserís website.

Beyond the actual printed pages of the magazine, PostPress offers the opportunity to connect with customers and prospects through PostPress ENews. The ENews is distributed to over 6,000 graphic arts professionals involved with finishing, binding and specialty effects processes throughout the US and internationally each month.

ENews Advertising

ENews Advertising Sizes

Width Height
Leaderboard 600 pixels 75 pixels
Prime Banner 468 pixels 60 pixels
Standard Half Banner 240 pixels 120 pixels

• Leaderboard Ad
Located directly under the ENews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their websites.

• Prime Banner Ad
Located directly under the first story, this prime-positioned advertising opportunity provides advertisers with immediate, forefront exposure with direct links to their websites. One spot is available per month.

• Standard Half Banner Ad
Located under the first set of industry updates, this advertising opportunity provides additional exposure with direct links to advertiser websites. Two side-by-side spots are available per month.

Required Formats
Send all banners as .jpg files only. Animated files will not be accepted.
Files should be at least 72 dpi and RGB color.