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Print is Beautiful ... Right?

The Binding Edge

"Print Facts: The Truth About Print Advertising and Paper Sustainability" aims to dispell the notion that print advertising is dead. Created by Peterson Publications, Inc., publisher of The Binding Edge, InsideFinishing and other niche-market magazines, "Print Facts" is a two-page flyer that touts the use of combined print and digital marketing strategies. It compiles data from industry leaders, as well as sustainability organizations.

"We all are aware that print has been the target of much bad publicity, both from the use of print for advertising and the actual process of printing itself," said Publisher Jeff Peterson. "Today, marketing your company in the right way is more complex than ever. A balance between print and other methodologies is critical to success."

For more information, read Peterson Publications Advocates Use of Print.