By Trish Witkowski, CEO and founder, Foldfactory Postcards are simple, effective and inexpensive to produce – they also can be sensory, high-tech and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got five great postcard marketing ideas to enhance your upcoming … [Read more...] about Top Five Postcard Marketing Ideas That Drive Response
Direct Mail
Direct Mail Study Reveals the Impact of Print Embellishments
Contributed by the Foil & Specialty Effects Association With all the tools that marketers employ today, statistics clearly illuminate the power of direct mail. However, to make authentic connections with a targeted direct mail audience, brand managers need to utilize tactics that will resonate. Unless a direct mail piece strikes an immediate emotional tie through … [Read more...] about Direct Mail Study Reveals the Impact of Print Embellishments
Embellished Direct Mail Marketing Creates Sensory Experience
By Julie Shaffer, senior vice president, content and programs, WhatTheyThink/ Association for PRINT Technologies Brands add embellishments to printed products to make them stand out and to grab the consumer’s attention. Studies show that people will look at a branded product with enhancements, such as foil, 50% longer than without such enhancements. Brands put this to work for … [Read more...] about Embellished Direct Mail Marketing Creates Sensory Experience
Direct Mail in a Different World
By Trish Witkowski, president of Foldfactory It’s 2023, and two of the greatest things that came out of the past three difficult years have been the rediscovery of and appreciation for tangible experiences – whether that’s a piece of mail, a visit to a store or an in-person meeting. Digital overload was a very real thing, and although it provided entertainment and helped … [Read more...] about Direct Mail in a Different World