By Liz Stevens, writer, PostPress The design and production of roll-to-roll embellished product labels evolve as the buying public becomes more discerning and as pressure increases for greater sustainability in the production process. To keep up with demand, label producers must explore and embrace new technologies for creating stand-out labels while simultaneously … [Read more...] about Embellished Roll-to-Roll Labels
Embellishment
The Neuroscience of Touch
How the sense of touch creates physical and emotional experiences that engage customers, drive sales and build brand loyalty. By Vicki Strull, design strategist, Vicki Strull Consulting As designers, marketers, printers and converters, most of us can’t help but think about the power of touch when we think about the essence of print marketing and packaging. Over the past … [Read more...] about The Neuroscience of Touch
Trading Card Trends 2024
By Jeff Peterson, editor-in-chief, PostPress The trading card industry continues on a positive trajectory. Just the sporting trading card industry alone expects to reach over $2881.7 million by 2028. The industry was strong before the pandemic, but COVID-19 sparked a resurgence that has continued today and is expected to continue well into the future. Other trends that have … [Read more...] about Trading Card Trends 2024
Lollipop Envelope Design Encompasses Multiple Embellishments
By Jeff Peterson, editor-in-chief, PostPress Kenmore Envelope Company, located in Richmond, Virginia, specializes in high-end envelope manufacturing, which includes everything from the printing and finishes to the final envelope converting. Special finishes and embellishments always have been an important part of what Kenmore offers. To showcase Kenmore’s abilities, the … [Read more...] about Lollipop Envelope Design Encompasses Multiple Embellishments
Industries Stay Committed to Embellishments
By Hallie Forcinio, writer, PostPress Segments of the printing industry are cautiously optimistic about the next few years. Sales revenue for commercial printing, direct mail, greeting cards, trading cards, and folding cartons and packaging is expected to grow. One contributing factor is the increased use of embellishments, particularly combinations of decorative … [Read more...] about Industries Stay Committed to Embellishments
Scodix SHD and ART
Edited by Erin La Row, editor, PostPress Scodix Inc., with US headquarters in Saddle Brook, New Jersey, has released two technological breakthroughs for digital embellishments that offer finer detail and a wider range of usable substrates: Scodix Smart High Definition (SHD) and Scodix Anti-Static Reflective & Transparent (ART). Scodix SHD Scodix SHD gives users the … [Read more...] about Scodix SHD and ART