Press release submitted on behalf of Standard Finishing Systems

Standard Finishing Systems, Andover, Massachusetts, a leading supplier of post-press and paper handling solutions, has announced changes to their North American sales team that will further position the company to achieve its strategic goals. These changes, effective immediately, affect several regions in the U.S. and Canada.

Mark Culley, formerly an Account Executive and Print Finishing Specialist at Mid-State Litho, Inc., has been hired as the new Territory Sales Manager for the upper midwestern states of Michigan, Wisconsin, Iowa, Minnesota, South Dakota, and North Dakota. Culley has over 30 years of experience in the industry, a majority spent as the President of Gatherall Bindery, Inc. in eastern Michigan. Mark Culley will report to Mark Brown, Regional Sales Manager.

Virginia DaCosta, who joined Standard in 2022 as an Account Sales Manager, has been promoted to the Territory Sales Manager for eastern Canada covering Ontario, Quebec, and the Maritime provinces. Virginia previously worked at RM Machinery, Inc. as a Regional Sales Manager and at Heidelberg Canada as an Account Representative. Virginia will report to Karl Belafi, Regional Sales Manager.

Karl Belafi, formerly Standard’s Territory Sales Manager for all Canadian provinces, has been promoted to Regional Sales Manager for Canada and the western United States, including Washington, California, New Mexico, Wyoming, and more. Prior to joining Standard in 2020, Karl held a variety of roles at KBR Graphics, an independent print equipment dealer owned by the Belafi family. Karl will report to Paul Steinke, Director of Sales.

Frits Knepper, previously Standard’s Regional Sales Manager for the midwestern and western U.S., has been promoted to Strategic Account Manager. In this new role, Frits will assist and direct the North American field sales team in the handling of strategic key accounts. Active in the industry for over 30 years, Frits got his start as a Regional Sales Manager for C.P. Bourg. Frits will report to Paul Steinke, Director of Sales.

Steve Martinez, previously Standard’s Strategic Account Manager, has been promoted to National Sales Manager where he will be working closely with Standard’s Director of Sales, Paul Steinke, to manage all field sales activities across the U.S. and Canada at Standard. Steve has been at Standard for 18 years, beginning as a Territory Sales Manager in 2007. He has nearly 40 years of experience in the print industry.

“One of Standard’s greatest strengths is the experience and dedication of our North American sales team,” said David Reny, Executive Vice President at Standard. “We are confident that these additions, changes, and leadership updates will allow Standard to continue serving our customers and partners at the highest level. We welcome Mark Culley to Standard, and we congratulate Virginia, Karl, Frits, and Steve on their new roles.”

About Standard Finishing Systems
Standard Finishing Systems is based in Andover, Massachusetts, and is a leading supplier of Horizon and Hunkeler feeding and finishing solutions. Standard utilizes a network of independent dealers and a direct sales force in the United States and Canada. For more information, call (800)-526-4774 or visit http://www.standardfinishing.com.