Press release submitted on behalf of WhatTheyThink and the Foil & Specialty Effects Association
Amplify is where print and packaging designers, commercial printers, print finishers, binders, mailers and creatives come together with the equipment and suppliers to those industries. Join us for an immersive three-day experience and gain the inspiration, knowledge and network to amplify your business.
Amplify, the Print Finishing & Embellishment Event, a collaborative venture of WhatTheyThink and theFoil & Specialty Effects Association (FSEA), is a dynamic exhibition and educational program spotlighting the entire print finishing and embellishment value chain. The three-day experience takes place June 10-12, 2025, in Rosemont (Chicago), IL, at the Donald E. Stevens Convention Center.
Amplify is designed to raise the standard for metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, binding, embossing, diecutting and direct mail by showcasing the brands, products, equipment, software, and experts involved in the processes.
Across the show floor, attendees will discover innovative product solutions throughout the entire finishing value chain. Amplify connects contributors in the print finishing cycle—from design and embellishment to binding and direct mail, including Print Finishers & Binders, Carton and Label Manufacturers, Digital & Offset Printers, Direct Mail Service Providers, Greeting Card & Invitation Manufacturers, Book & Publication Producers, Creatives & Brand Owners.
Speakers will include industry professionals and experts including Vicki Strull (sponsored by Sappi Paper), Sabine Lenz, PaperSpecs; Christine Yardley, Print Panther Direct, Mike Scrutton Adobe, Kevin Abergel, Taktiful, and Jeff Peterson, FSEA. A complete line-up of speakers and programming can be found at https://amplifyprint.org/education.
The Technology Zone on the exhibit hall floor features equipment that will be on display and part of the programming, with commitments including: Absolute Printing KAMA ProCut 76 Foil, Diecutting, Embossing and Finishing Machine; Diversified Graphic Machinery CARTES JDS Digital Foil Embellishment Technology; Sakurai Cylinder Screen Press with ScreenFoil LQQM-105; and Fujifilm Digital Print and Embellishment Machine.
The current lineup of Exhibiting Sponsors for Amplify includes industry-leading suppliers, with more still on the way! Current Gold and Silver Sponsors for Amplify include Absolute Printing Equipment (KAMA), Canon USA, Diversified Graphic Machinery (Cartes), FujiFilm, Rollem (Insignia Diecutters), Sakurai USA, Xeikon, and Xerox. Bronze Sponsors include Duplo USA, Harris & Bruno, Infinity Foils, Inc., ITW ShineMark, Konica Minolta, Nobelus, and Universal Engraving, Inc.
In addition to the exhibiting sponsors, there are several associations and media partners for Amplify. This includes the Tag & Label Manufacturers Institute (TLMI), who will be co-locating its printTHINK event during Amplify, The Great Lakes Graphics Association (GLGA), RadTech North America, Two Sides North America, PostPress Magazine, UV+EB Technology Magazine, Industrial Print Magazine, Converting Quarterly Magazine and DPS Magazine.
Print finishing and embellishments are the creative elements and the emotional appeal of printed products. These products involve many specialties and multiple machines working in harmony. Mirroring the complexities of the print finishing and embellishment cycle, Amplify is set to connect the brands, machinery, key players, and processes involved to create eye-catching printed products. Make plans now to attend.
To register for Amplify, please visit: https://www.prereg.net/2025/amplify/.
ABOUT WHAT THEY THINK
WhatTheyThink is a non-profit membership organization serving the broader printing industry. As the independent voice of the industry, it is the go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry as well as provide a platform that can support our members in making better business and buying decisions. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, finishing, labels, packaging, marketing technology, software and workflow. We also work to attract a new generation of print enthusiasts to the industry as well as striving to build and nurture an essential community for print excellence. For more information, visit Whattheythink.com or (412) 716-6565
ABOUT THE FOIL & SPECIALTY EFFECTS ASSOCIATION
The Foil & Specialty Effects Association (FSEA) has worked toward industry awareness and growth since its inception in 1992, providing a wide range of resources to help print-finishing companies remain profitable today and in the future. From tangible benefits offered through cost-saving programs to educational opportunities (conferences, webinars, case studies and articles) to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, data and solutions to grow in today’s marketplace. The association serves as a resource and educational platform for traditional and digital print decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting.
Learn more about Amplify, visit amplifyprint.org, or contact us at info@amplifyprint.org.