Amplify is where print and packaging designers, commercial printers, print finishers, binders, mailers and creatives come together with the equipment and suppliers to those industries. Join us for an immersive three-day experience and gain the inspiration, knowledge and network to amplify your business.
Amplify, the Print Finishing & Embellishment Event, a collaborative venture of WhatTheyThink and the Foil & Specialty Effects Association (FSEA), Topeka, Kansas, will include an exhibition and educational program spotlighting the entire print finishing and embellishment value chain. The three-day experience will take place June 10-12, 2025, in Rosemont (Chicago), IL, at the Rosemont Convention Center.
A panel discussion “Designing for Digital Embellishments and Production Flow” will be led by Kevin Abergel, Taktiful, with an inspiring panel featuring some of the brightest minds in digital print embellishment design (Matt Redbear, Taktiful; Ryan Moskun, Harris & Bruno; April Lytle, Scodix; Katy Grulke). The panelists will share their unique perspectives on how to create designs that captivate and elevate through the power of digital embellishment. From cutting-edge trends and techniques to real-world applications, this session will uncover the secrets to maximizing the impact of tactile and visual enhancements. Perfect for designers, marketers and print professionals, this discussion is your gateway to mastering the intersection of creativity and technology in print.
Next up will be a panel discussion on “Driving Demand for 5th and 6th Station Digital Print and Embellishments” (Moderator: Eric Vessels, Taktiful; Panel: Dino Pagliarello, VP Product Management and Production Print – Sharp; Kelly Leahy, Senior Global Product Marketing Manager – Xerox; Andrew Gunn, Director of Production Solutions & Enablement, Americas – Fujifilm). Learn from these leaders in digital print and embellishments on what is driving demand for 5th and 6th color stations on digital platforms. Where are the biggest growth opportunities across print applications? What unexpected ways are customers pushing this technology? What trends are gaining traction in the marketplace? How do companies understand what is possible with this technology and what are the best strategies for building awareness and driving adoption? The panel also will discuss the future of digital print and embellishments with 5th and 6th color stations and what lies ahead.
Concluding the Digital Embellishment Track will be a presentation on the “2025 Digital Embellishment Study Overview and Results” by Kevin Abergel, Taktiful, Richard Ramono, WhatTheyThink and Jeff Peterson, Foil & Specialty Effects Association. Be one of the first to have access to the results of the recent 2025 Digital Embellishment Study conducted by Taktiful and WhatTheyThink. The study will provide valuable insights into market trends and technology adoption for both digital inkjet-based digital embellishment technology and 5th/6th specialty colors on digital presses. Attendees of this session will receive a special discounted price for the full published study. You will not want to miss this special program if you are currently involved with digital embellishments or considering it for the future.
For a complete line of speakers and programming, as well as registration, hotel, and a list of exhibitors, visit www.amplifyprint.org.
To register for Amplify, please visit: https://amplifyprint.org/attend.
ABOUT WHAT THEY THINK
WhatTheyThink is a non-profit membership organization serving the broader printing industry. As the independent voice of the industry, it is the go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate and inspire the industry as well as provide a platform that can support our members in making better business and buying decisions. We provide cogent news and analysis about trends, technologies, operations and events in all the markets that comprise today’s printing and sign industries, including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, labels, packaging, marketing technology, software and workflow. We also work to attract a new generation of print enthusiasts to the industry as well as striving to build and nurture an essential community for print excellence. For more information, visit Whattheythink.com or (412) 716-6565
ABOUT THE FOIL & SPECIALTY EFFECTS ASSOCIATIONThe Foil & Specialty Effects Association (FSEA) has worked toward industry awareness and growth since its inception in 1992, providing a wide range of resources to help print-finishing companies remain profitable today and in the future. From tangible benefits offered through cost-saving programs to educational opportunities (conferences, webinars, case studies and articles) to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, data and solutions to grow in today’s marketplace. The association serves as a resource and educational platform for traditional and digital print decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting.
Learn more about Amplify, visit amplifyprint.org, or contact us at info@amplifyprint.org.