Press release submitted on behalf of Matik

Matik, Inc., a leading provider of innovative industrial solutions, is pleased to announce the appointment of Dean Haertel as Executive Vice President of Sales. Haertel brings decades of experience in domestic and international digital print business development and will play a key role in advancing Matik’s sales strategy across North America.

Haertel’s career spans senior leadership roles in digital imaging technologies and consumable and capital equipment sales in the labels, wide format, signage, commercial print, textile and packaging markets, having most recently worked as the Senior Sales Manager of the Americas and Australia for Fujifilm Integrated Inkjet Solutions where he specialized in developing and implementing the Fujifilm Integrated Inkjet Solutions Digital Strategy and was responsible for all print and ink sales in North America as well as Australia and New Zealand.

Haertel’s extensive knowledge in machine technology also served him in his career as Business Director for Narrow & Mid Web, part of Bobst Group North America. His experience there of driving revenue growth through tailored sales strategies, fostering strong client relationships and empowering high-performance teams will benefit Matik’s expanding sales efforts, as will Haertel’s dedication to advancing the digital print industry with a focus on labels, packaging and wide-format applications.

“We’re thrilled to welcome Dean to the Matik team,” said Steve Leibin, President of Matik. “His deep experience in sales and strong background in the print industry make him an excellent fit to lead our sales organization. Dean’s familiarity with the markets we serve – from textile, to wide format, to labels and packaging and beyond – will be a valuable asset as we continue to grow.”

In his new role, Haertel will focus on driving North American business development, with a particular emphasis on the SEI Laser line. His leadership will support Matik’s digital transformation initiatives and further strengthen its growing sales organization as it delivers next generation laser solutions to customers.

For more information about Matik and its services, visit www.matik.com. Meet Haertel and the Matik sales team in person at Printing United in Orlando from October 22–24.

About Matik, Inc.
Matik, Inc. is the exclusive and leading North American supplier for premier European equipment used for acrylic/LED backlighting, commercial printing, converting, folding carton, labels, RFID and security tags, transdermal drug delivery and more. Matik’s factory-trained technicians provide preventive maintenance for equipment, and expert staff performs quality inspections, diagnosis, repairs and aftercare. Headquartered in Connecticut, Matik has been in business for over 45 years.