Press release submitted on behalf of WhatTheyThink

Original industry research is hard to come by, and the limitations—and, these days, scarcity—of government data make it a flawed tool for industry forecasting. And yet good data is essential for business planning and forecasting, but also for sales and marketing resource allocation for all businesses in the supply chain. So we are again asking for your help in helping us gather important industry information.

So WhatTheyThink is conducting its annual survey of printing executives about how their business fared in 2025 and what their outlook and plans for 2026 and beyond are. How did you do this year? What is your outlook for next year?  

This year, WhatTheyThink has partnered with GroupSolver to develop a new survey instrument, which will only take 10–13 minutes to complete, and will ask about this year’s business conditions and your expectations for next year, both your biggest business challenges and your biggest opportunities, and your planned investments for 2026. Additional questions will look at what additional products and services you are looking to add, your hiring and employment plans, and your adoption (or not) of workflow automation and AI.

To take the survey, click here. Tell your friends! Tell your colleagues! Heck, tell your blood enemies! If you need to leave before you have finished the survey, if you re-click the survey link using the same device, you can pick up where you left off.

To thank you for your assistance we will send you the executive summary of this project and you will be entered to win one of three premium memberships to WhatTheyThink.

Even better, respondents to our survey will be invited to attend a private, exclusive webinar in which we present the results of the survey, before the report is published. You’ll get to see how your company fared in comparison to other print businesses, as well as interact with WhatTheyThink analysts.

To receive the thank-you items, please enter your email address in the survey when prompted.

Please report any questions about or problems with the survey to Richard Romano at richard@whattheythink.com.

Thanks in advance for taking the time to help make this year’s survey our best yet!

The Printing Outlook 2026 report should be available in Q1 2026.