Press release submitted on behalf of FSEA

The Foil & Specialty Effects Association (FSEA) will include a special program at FSEA Print Embellishment Conference with a case study on a successful fragrance brand launch entitled “Start-Up to Shelf: Leveraging Embellishments for Brands”. The conference will take place June 17 – 19, in Nashville, Tennessee.

The panel discussion, led by David Lukshus, Cog LLC will include the creative and technical partners who brought a startup fragrance packaging to market. The panel will include Lindsey Frimming, Cog LLC; Laura Hoover, Hub Labels, and Cara Zoltowicz, Oliver, Inc. The discussion will center around how a new packaging
launch requires more than a strong concept – it demands alignment across design, production, and print/finishing execution and will walk through the full journey from concept and design to the finished printed and embellished label and carton. This is a candid, behind-the-scenes look at what it truly takes to move from design files to finished packaging.

The FSEA Print Embellishment Conference’s high-quality schedule will also include a Supplier Trade Fair packed with industry-leading partners, a celebration of the 33rd annual FSEA Gold Leaf Awards, and a plant tour of FSEA member BindTech’s finishing and bookbinding facility in Nashville.

For complete conference details, visit https://fsea.com/print-embellishment-conference.

About FSEA
The Foil & Specialty Effects Association (FSEA) provides a wide range of resources to help companies remain profitable today and into the future. From cost-saving programs and educational opportunities to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, resources and solutions to grow in today’s marketplace. www.fsea.com