Submitted on behalf of Vemax
Vemax, a leading manufacturer of high-performance converting equipment, will be participating at the LOUPE Americas trade show (formerly Labelexpo), taking place in Rosemont, Chicago, from September 15 to 17. At booth #440, the company will officially present its expanded portfolio of solutions to the North American market, developed to meet the growing demands of modern label and flexible packaging converters.
Renowned for its engineering excellence in slitter rewinders and inspection machines, Vemax expanded its market reach this year by introducing cutting-edge technologies. The updated portfolio now includes digital printing and hybrid printing solutions, digital embellishment machines, specialized finishing machinery, glueless turret rewinders for labels, and the new Axion marketplace for auxiliary equipment.
Engineered to address tight production margins, the Vemax machinery lineup focuses heavily on high speed, precision, and maximizing return on investment (ROI). A key competitive advantage for the brand is its ability to deliver production excellence and technical parity with leading global systems while offering a highly attractive investment structure for converters seeking scalability.
Further strengthening its presence at the event, Vemax will share booth #440 with its strategic partner, Web Tech, which is widely recognized for its technical expertise in web converting solutions, tension control, and web guiding systems.
“The North American market continues to prioritize automation, operational efficiency, and waste reduction,” states Thomas Reardon, General Manager for North America at Vemax. “Our expectation for LOUPE is to enhance Vemax’s presence as a partner capable of meeting these demands through technology, dedicated support, and solutions designed to deliver real results for converters.”
This sentiment is echoed regarding the growing needs of the entire region. “Customers in North America are looking for vendors who can provide more than just a specific piece of machinery. They want partners capable of addressing different production stages,” adds Ted Brown, Technical Sales Consultant. “With the expansion of the Vemax portfolio, we arrive at LOUPE ready to present a complete ecosystem of solutions, from printing to finishing, creating new opportunities for our customers to grow with a single partner.”
LOUPE Americas 2026 visitors can meet with the Vemax and Web Tech technical teams at booth 440 to explore the new portfolio and discuss customized configurations for their production lines.