A new fully recyclable print substrate, which allows brand owners and designers to create eye-catching luxury packaging concepts, has been launched by international optical microstructure suppliers Fresnels Innovations Ltd.
Featuring advanced proprietary 3D imagery and plastic-free cardboard, DRIEMS™ (digital, registered image, eco, metallic, secure) can be used as the centrepiece of a brand strategy built around sophisticated, elegant and impactful packaging concepts. This enables consumers and luxury goods manufacturers to enhance product shelf appeal and add value to the retail experience.
The technology is manufactured from sustainable materials for improved levels of recyclability and is odorless with a low VOC level to ensure compliance with the production of cigarette cartons among other demanding packaging applications.
Featuring bespoke registered imagery, the DRIEMS material, which can be applied by brand owners, printers and converters using standard print and converting techniques, also is digitally mastered at high resolution to deliver improved resistance against piracy and counterfeiting threats.
Incorporating a host of embedded overt and forensic government-grade law enforcement and security features, DRIEMS can be utilized easily as an effective weapon in the battle against counterfeiting as well as a beneficial device in checking the distribution and smuggling of illicit products in the global supply chain.
This facilitates rapid visual authentication in the product manufacturing and distribution chain, while held lenses can be adopted for covert inspection, or a laboratory used for the more advanced forensic examination required for litigation purpose.
Cellini technology can be applied to folding cartons produced from DRIEMS, providing an appealing and cost-effective option for delivering 3D tactile imagery to packaging without the use of expensive laminates. Packaging produced using Cellini imagery is fully recyclable, enhancing its appeal as an environmentally-friendly option in luxury packaging applications.
Manufactured as continuous rolls of transfer film, DRIEMS can be delivered to laminators as master rolls for transference to the paper board of their choice, offering flexibility and versatility in the production process – the sheet-fed material is manufactured with the individual images placed within the sheet to a high degree of accuracy as required by subsequent print and diecutting processes. It also can be delivered as print-ready sheets optimized for use on sheet-fed machines such as Heidelberg, Komori, Man Roland and GBA.
Dr. Glenn Wood, Fresnels Inc. COO, said, “DRIEMS offers another level of packaging design sophistication and visual impact due to 3D Cellini imagery, opening up new possibilities for ever more inventive and creative luxury packaging solutions.
“It’s plastic-free, fully recyclable and affordable with a built-in print enhancement technology that is so stunning that it doesn’t even require the print, but enhancement using print is even better. Now brand owners can imagine the folding carton they always wanted – sweet dreams.”
For more information, visit www.fresnelsinc.com.
