Universal Engraving, Overland Park, Kansas, an engraved foil and emboss die maker, has announced that regular visitors to the company’s website will be in for a surprise. The legacy engraved die company has a new logo and a completely revitalized website.

The updated Universal Engraving logo reflects a balance of foundational values and forward-thinking innovation. It retains the familiar navy and gold colors but incorporates a bolder, modernized typeface and increased negative space. The subtle nod to the former icon has been invigorated with speed and global reach.

Jim Hutchison, senior vice president of sales and marketing, stated that the company’s history has taught it that it is imperative for companies to stay true to their core values and beliefs while maintaining a passion for refreshing their brand, and that is exactly what the company is delivering with its new logo.

An even bigger change is the Universal Engraving website. The site’s new responsive design and optimized speed lets customers quickly and securely access the site on the go or at the office, making it an invaluable resource. It offers customers a centralized source of product information and inventive solutions. Like the logo, this site also has a fresh and modern new look.

For more information, visit www.UniversalEngraving.com.