ACTEGA Metal Print GmbH, Lehrte, Germany, has announced the appointment of Paolo Grasso as the new sales director. With 26 years of industry experience and as the previous head of global sales for narrow web press manufacturer OMET S.r.L., Grasso is placed to drive adoption of EcoLeaf™ – its revolutionary, sustainable and cost-effective metallization technology – and support its recent move into full commercialization.

Grasso will be tasked with helping the business scale up its go-to-market program by expanding its OEM channel partner network, finding additional distribution partners, growing its install base and expanding EcoLeaf’s availability in new geographic territories.

The basis of EcoLeaf is a silver pigment that can be overprinted, leading to a rainbow of metallic colors, including gold. Integrated inline on analog presses, digital printing presses or finishing equipment – either new or retrofitted to existing equipment – EcoLeaf consists of a printed trigger image and a metallization unit that applies only the precise and required amount of metal to the trigger image. The result of which can be the elimination of foil, leading to sustainability and financial benefits.

For more information, visit https://actega-metal-print.com/.