Plastic-Free Holographic Packaging Solutions Return to LuxePack NY 2024

Press release submitted by K Laser Technology

K Laser Technology, global leader in holographic and metalized printing materials, is set to return their Viridian™ holographic packaging solution at LUXE PACK New York 2024, Booth #A22. The premier creative packaging tradeshow will again be hosted at the Javits Center on May 8th and 9th.

Viridian™ Eco-Paperboard® is the main attraction for K Laser Technology CFBU. With zero plastic film, Viridian is the modern alternative for holographic paperboard. It is 100% recyclable and repulpable and recognized as recyclable by most local MRFs (municipal recycling facilities).

The novel holographic paperboard is available in the largest selection of wallpaper patterns and the completely customizable registered hologram pattern. Every sheet and roll of Viridian™ Eco-Paperboard® is overprintable and is as simple to print as any other substrate or paper.

LUXE PACK NY attendees are invited to the K Laser Technology booth #A22 to learn more about their eco-friendly metallic and holographic paper and paperboard materials.  The first 50 attendees will receive a free gift with the Viridian™ swatch book, as well as NEW material samples. Nerissa Ignacio-Littman and Gary Bibler, the Executive Creative Team at K Laser Technology, will be on site to discuss sustainable specialty packaging innovations and assist with packaging ideation, design, and mockup services.

In their 21st year, LUXE PACK New York caters to B2B luxury packaging for various industries including the largest brands in cosmetics, fragrance, wine & spirits, technology and more. For more than 20 years, the New York showcase has played an integral role in the exploration and sourcing of new and upcoming packaging suppliers, materials, and products.

“When designing for packaging, the dieline is one of the primary focuses. But what if more dimension can be added to the dieline? With Viridian that can be possible. From fresnel lenses to stereo reliefs, organic patterns and geometric, we have one that can work for you and your brand. And with the sustainable aspect of Viridian and our mock-up capabilities, it’s a win win!” says Creative Director, Nerissa Ignacio-Littman.

To learn more about K Laser Technology’s new Viridian™ Eco-Paper and Eco-Paperboard®, visit www.coldfoil.com/viridian-board/.

To learn more about LUXE PACK New York 2024, and their global platform of luxury packaging events, visit www.luxepacknewyork.com.