Foil Cheat Sheet Available Soon

Foil Cheat SheetAn original short run of the Foil Cheat Sheet, which has been a collaborate effort between FSEA and PaperSpecs, was introduced late last year at PRINT 18. It has received a great deal of buzz from FSEA members, graphic designers and others in the industry.

“Sabine Lenz (founder of PaperSpecs) created a document for her popular website ( to help graphic designers understand the different foil and metallic effects available today,” stated FSEA Executive Director Jeff Peterson. “I contacted Sabine and we started discussions on how we could expand upon her current Foil Cheat Sheet and bring the Foil Cheat Sheet to life as a true printed and embellished guide.”

Through discussions with several FSEA members and the staff at PaperSpecs, appropriate changes were made to the original version and a new version is in production that will be available for PRINT 19. “We have made several improvements to the original version of the Foil Cheat Sheet to make it even more of a ‘must have’ tool for creatives and to help further describe the advantages and disadvantages of the different types of metallic finishes,” commented Lenz. “The new version will use a similar artistic image to showcase the different possibilities available through hot foil, cold foil, digital foil (polymer and toner adhesive) and metallic substrates.”

All FSEA members will receive a free copy of the new Foil Cheat Sheet and will have the opportunity to order additional copies for customers and designers at a special rate. An order form for the Foil Cheat Sheet can be found at For questions, email or call 785.271.5816.

FSEA Gearing Up for PRINT 19

PRINT 19PRINT 19 is around the corner, and FSEA will be involved with several initiatives within and around the event. First, FSEA Executive Director Jeff Peterson will be presenting a seminar during PRINT 19 entitled Shine On! The Complete Guide to Foil & Metallic Decorating. The seminar will take place from 11-11:50 a.m. on Thursday, October 3. In addition, Peterson also will be the tour leader for the 2019 “Metallic Decorating Options for Print” TechWalk. Exhibitors included in the TechWalk will be Absolute Printing, Brandtjen & Kluge, Duplo and Therm-O-Type. The TechWalk will move from booth to booth, giving attendees the opportunity to see specific equipment and learn from industry experts in a personalized setting. There is no cost, but attendees must register – spaces are limited. For more information on the complete list of seminars and TechWalks, visit and click on the Education link.

Hotel ChicagoFSEA also will host its annual reception during the PRINT 19 event. It will take place at the Hotel Chicago (adjacent to the House of Blues) from 5:30-7:30 p.m. on Thursday, October 3, following the show. Tickets to the reception are complimentary for active FSEA members (up to two people from each active member company) and $30 for associate FSEA members and other non-members who would like to attend. To learn more and to register for the FSEA Reception, visit For questions, call 785.271.5816.

FSEA Announces Conference Location and Dates

Hyatt Regency IndianapolisThe Foil & Specialty Effects Association (FSEA) and the International Association of Diecutting and Diemaking (IADD) will hold their 2020 Joint Conference at the Hyatt Regency Indianapolis in downtown Indianapolis, Indiana. The event will run from April 27-29.

The conference offers a supplier trade fair, educational programming to address new technology and trends in the industry, and an awards reception where the recipients of the FSEA Gold Leaf Awards and FSEA Lifetime Achievement Award will be honored. Conference attendees also will have the opportunity to share best practices on a variety of subjects with industry peers as part of the Networking Workshops held during conference programming.

New to the event will be plant tours: Attendees will tour two Indianapolis binding and finishing companies on the morning of Wednesday, April 29.

A supplier trade fair and welcome reception kick off the event, providing attendees with the opportunity to discover what’s new from supplier partners, network with peers and sample regional fare. More than 25 industry supplier companies are expected to be represented throughout the event, both at the tabletop exhibits and in panel discussions, providing immediate access to the people most able to answer questions about operational challenges and the latest technologies.

For more information, visit Detailed programming information and registration will be available over the next few months.

First Webinar in New Series Planned for November

webinarFSEA and PostPress are planning a new series of webinars. The first one will be scheduled for mid-November, featuring speaker Deborah Corn (see her article on page 18).

Continuing her message from the 2019 Binding Summit, held last May in Atlanta, Corn will provide insights into the mind of the print buyer and discuss ways binders and finishers can create meaningful and profitable relationships with their print partners. With more than 25-plus years of experience working in advertising as a print producer, Corn now works behind the scenes with printers, suppliers and industry organizations to help them achieve success with their social media and content marketing endeavors.

The FSEA and PostPress are hosting this webinar series as a way to educate, encourage and bring together the print finishing industry. With webinar events beginning in November and continuing throughout 2020, FSEA and PostPress plan to provide information that will help association members and readers of the magazine grow their business reach, plan for the future and address customer demands. For more information, visit