PostPress

FSEA Hosts Virtual Conference, Sessions Now On Demand

In June, the Foil & Specialty Effects Association (FSEA) hosted a two-day online conference aimed at those involved in print finishing and binding. With more than 250 registrations, the conference sessions were presented via Go-To-Webinar, and all sessions now are online for free, on-demand viewing. Sessions include the following:

• The Impact of Cold Foil on the Embellishment Landscape
• Sustainability in the Print Industry
• Grow Your Business by Promoting Foil & Finishing
• Digital Decorating: Where Does It Fit?
• The R&D Tax Credit
• Working Through Challenges with Paper Stocks and Coatings
• Recruiting Your Next-Generation Workforce

In total, there were 13 webinars presented, covering all aspects of the print decorating and postpress industry. This impactful content is available free to all attendees, thanks to the industry suppliers that stepped up to sponsor the event.

“We were excited to bring this online educational event to the industry at a time when we are all staying a little closer to home,” said Dianna Brodine, assistant director of the FSEA. “Next year, we hope to see everyone in person.”

To view the on-demand content, visit www.fseaconference. com. To visit (virtually) the Supplier Trade Fair, go to www. fseaconference.com/trade-fair.

FinisherFinder.com Expands Searchability

The Foil & Specialty Effects Association (FSEA) has expanded its popular website to include even more categories of print finishing, decorating and bindery services. The updated site is built to help commercial printers, graphic designers, ad agencies and other graphic arts professionals easily locate FSEA members that provide services for print finishing and decorating. These include hot and cold foiling, digital foil and spot coatings, specialty UV coatings, folding/gluing, bindery processes such as perfect binding and mechanical binding, and much more. Visitors can search for specific print finishing and decorating companies by services offered and geographic location.

“FinisherFinder.com was developed to help the graphic arts community easily locate companies that perform specialty processes,” stated FSEA Executive Director Jeff Peterson. “If a printer, designer or other graphic arts professional is looking for a partner in finishing or decorating services or for a supplier to the finishing industry, FinisherFinder.com is the answer.”

In addition to making it easy to locate print finishing service providers, FinisherFinder.com includes a full list of suppliers that can be searched by products and services offered, including hot and cold foils, foil stamping engravings, foil and diecutting presses, UV coaters, laminating equipment and more. FinisherFinder.com can be accessed through its direct URL (www.finisherfinder.com) or via the FSEA website at www.fsea.com.

FSEA Introduces New White Paper on Direct Mail and Embellishments

The Foil & Specialty Effects Association (FSEA has released a new white paper: “Transforming Direct Mail with Print Embellishments.” The eight-page paper provides detailed information on why direct mail works in the “overcrowded” digital world and how direct mail campaigns have used foil, specialty coatings and other embellishments to enhance noticeability and response rates. Several experts in the field are quoted, and photos provide samples of a variety of direct mail projects using embellishments.

The white paper concludes that by adding the vibrant tactile elements that can be experienced with foil, diecutting and other embellishments, a direct mail piece resonates with statistical ROI for the sender. The new “Transforming Direct Mail with Print Embellishments” white paper currently is available for FSEA members only and can be downloaded from the Members Only section of the FSEA website at www.fsea.com. For further information or to confirm a current password, email [email protected].