The Association for PRINT Technologies (APTech) and the Foil & Specialty Effects Association (FSEA) are excited to update the industry on their collaborative venture, Amplify, an exhibition and educational program spotlighting the entire print finishing and embellishment value chain. The three-day experience will see its debut June 14-16, 2022, in the heart of the print, graphic arts and print finishing industry at the Minneapolis Convention Center.

Amplify aims to raise the standard for metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, binding, embossing, diecutting, and direct mail by showcasing the brands, products, equipment, software, and experts involved in the processes. From the Technology Zone to Educational Seminars, attendees will experience interactive learning opportunities. Additionally, attendees will network with leading brands and see the latest technological innovations and enhancements in the Exhibit Hall.

Initial interest and support among manufacturers and suppliers for the first iteration of the event has been strong. Sponsors at the platinum level include Canon Solutions America, Kurz Transfer Products LP, and Sakurai USA, Inc. Other sponsors include Harris & Bruno International, Infinity Foils Incorporated – a UEI Group Company, Skandacor, and Universal Engraving – a UEI Group Company.

According to Jeff Peterson, president of FSEA: “Print finishing is an area that celebrates the larger manufacturers as well as the smaller specialty brands. They exist side by side, enhancing the expertise and capabilities of the other to meet the needs of their customers.”

Print finishing and embellishments are the creative elements and the emotional appeal of a printed products. These products involve many specialties and multiple machines working in harmony. Mirroring the complexities of the print finishing and embellishment cycle, Amplify is set to be a first-of-its-kind event that connects the brands, machinery, key players, and processes involved to create eye catching printed products.

Christine Yardley, president of Print Panther, reflects the need of the industry following the pandemic, saying: “I think it is our job as print providers to embrace the changing landscape with excitement. Print is really exciting coming out of this touchless time in history. It is like a fire has been lit and we are all craving color and touch and vibrancy.”

Association partners who are supporting Amplify include AICC, the Independent Packaging Association, and RadTech, the Association for UV&EB Technology. Interest from the media includes media partners supporting the event: Conduit, Inc., Converting Quarterly, Digital Print Solutions Magazine, Digital Output Magazine, PostPress magazine, Industrial Print Magazine, UV+EB Technology and WhatTheyThink.

“It’s been a long time since the industry has been able to gather in one place,” said Thayer Long, president of APTech. “Amplify will be the venue for brands to showcase their latest innovations. Sponsors and exhibitors seeking to strengthen their relationships with current customers and create new connections with prospective customers will experience the robust benefits of an in-person event like Amplify.”

Our dedicated exhibit team is committed to helping exhibitors and sponsors of all size reach their customers, build awareness, and generate new leads. The floor plan has been carefully designed to help both industry leading brands and smaller finishing specialty firms gain exposure to for their products, services, and techniques. Learn more about sponsorship and exhibitor opportunities here. If you are interested in becoming a sponsor or exhibitor, email [email protected] and a sponsor team member to contact you.

Attendee registration for Amplify will launch in early 2022.

To learn more about Amplify, visit amplifyprint.org, or contact [email protected].

ABOUT THE ASSOCIATION FOR PRINT TECHNOLOGIES

APTech provides a forum to inspire the development of new and valuable print products. We educate, provide market research, and foster collaboration between those who create and those who make. We are the industry association that is focused entirely on the future of print. Our members are the creative minds that love to innovate, and the leaders who stand ready to build the future. We facilitate the evolution of physical experiences in our increasingly digital lives. For complete information about the association, its programs, and its member companies, visit: PRINTtechnologies.org or phone: 703.264.7200.

ABOUT THE FOIL & SPECIALTY EFFECTS ASSOCIATION

The Foil & Specialty Effects Association (FSEA) provides a wide range of resources to help companies remain profitable and gain market share through the use of print enhancement technologies such as foil stamping, embossing, specialty coatings, binding and more. From cost-saving programs and educational opportunities to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, resources and solutions to grow in today’s marketplace. For more information, visit FSEA.com or phone: 785.271.5816.