Fragrance Box Matches Its Floral Sensation

Edited by Erin La Row, editor, PostPress

The Viktor&Rolf Flowerbomb rigid box (a recent winner in the Foil & Specialty Effects Association’s 29th Annual Gold Leaf Awards) was a showcase of McLean Packaging Corporation’s production capabilities.

Established in 1961 as a small box manufacturing facility outside of Philadelphia, Pennsylvania, McLean Packaging’s facility and expertise has grown over time, now operating three manufacturing facilities with over 200 employees. McLean’s specialty is helping its customers enhance their presence in the marketplace.

“Our customer wanted to create a set that showcased the product and created visual dimension and interest,” said Stephanie Deisley, McLean Packaging.

The award-winning rigid box included a pearl coating that was used on the pink background of the box to match the brand’s color. The flowers were created out of silver cold foil supplied by ITW Foils with a gloss coating all printed inline on McLean’s KBA offset press. It was then embossed to help show definition of the decoration on a Bobst using embossing dies supplied by Metal Magic.

The corner ribbon is printed black with silver cold foil to display the Viktor&Rolf logo. The ribbon also includes an embossed pattern to mimic a real ribbon. The cartouche was formed on McLean’s thermoformer and applied inline during production to give the seal a shiny, wax like look.

One of the challenges the team faced in the production of the display box was the intricacies of the floral pattern diecut around the window.

“From the original concept, we had to round a few corners and made less-severe angles to limit any concerns of tearing or lifting during production,” Deisley stated. “We worked closely with the customer on what needed to be edited and they supplied artwork to the modifications.”

The result is a box as enchanting as the now iconic fragrance. The lid is a heavier weight wrap for smoothness and firmness of material around the diecut glued to a 58 pt Wood White board. The window is .012 APET with 25% PCR. The cartouch seal is .017 Black rPET.

“In the end, the final production piece came together beautifully and showcased the product on shelf,” Deisley said.