PRINTING United Expo Showcases Finishing and Embellishments

Photo provided by KURZ
Compiled by PostPress staff

The PRINTING United Expo was held October 18-20, 2023, at the Georgia World Congress Center in Atlanta, Georgia, showcasing an array of printing technologies that included a multitude of finishing and embellishment processes.

“PRINTING United Expo has set a new benchmark for the printing industry,” said Mark J. Subers, president, PRINTING United Expo. “With over 28,000 registrants this year, the continued feedback we are receiving directly and across social media platforms confirms that we are delivering what attendees and exhibitors have asked for.”

Photo provided by PRINTING United Alliance

Across one million square feet of show floor space occupied by 811 exhibitors, attendees had the first chance to see product debuts and the very latest versions of the hottest technology in the printing industry. There was a new product unveiling in nearly every market segment across printing: apparel decoration; commercial and publishing; functional/industrial; graphic installers; graphics/wide-format; in-plant; labels and packaging; mailing, shipping, and fulfillment; and promotional.

From the print finishing side, several PostPress advertisers and Foil & Specialty Effects Association (FSEA) supplier members were launching new equipment and showcasing current technology.

“PRINTING United continues to be a pivotal event for the graphic arts community and many of our advertisers and supporters of FSEA and PostPress magazine are involved in the show,” said Jeff Peterson, FSEA executive director and the publisher of PostPress. “We are proud to be a continued partner of PRINTING United, helping to market the event and participating each year.”

Don Dubuque, Standard Finishing Systems’ director of marketing, shared that the 2023 Expo had “exceeded all expectations in terms of visitors to the booth, leads generated and sales. The booth was packed throughout the show with print service providers eager to see the latest automated solutions from Horizon and Hunkeler in action.”

PRINTING United was a tremendous success for KURZ this year. “Over the course of three days, we had the privilege to connect with a diverse array of customers, partners, suppliers, and potential collaborators spanning various verticals within the print and packaging industry. Events of this magnitude, focusing on cutting-edge equipment and innovative processes, not only enhance industry visibility but also provide attendees with invaluable insights to fuel their investments and growth,” said Allan Quimby, head of marketing at KURZ.

Rollem International’s national sales manager, Doug Sherwood commented, “We received positive response to our automated demonstrations which showed attendees first-hand how our ‘all -in-one-pass, flat sheet in – finished products out concept’ is what printers are looking for.”

Ross Hutchison, president of Universal Engraving, Inc. and national sales manager for Infinity Foils, Inc. said the show was very beneficial for Universal Engraving and Infinity Foils. “We met with so many customers and prospective customers who utilize cold, hot and digital foils, as well as embossing and other engraved effects to enhance print,” Hutchison said. “PRINTING United provided an excellent venue and programming for the entire print industry. We look forward to following up with all of our promising leads!  We will definitely exhibit again.”

FSEA welcomed many members and others in the industry to its booth at the expo where it distributed the latest issue of PostPress magazine, its FSEA Member Sourcebook, and the Foil Cheat Sheet. The booth also displayed many of the winning entries of this past year’s FSEA Gold Leaf Awards.

“Displaying several of our Gold Leaf Award winners always is popular in our booth,” Peterson said. “The incredible embellished work is a showstopper and helps promote our FSEA members and what is possible to the industry.”

FSEA also sponsored a breakfast on the second day of the expo entitled “Improving Profitability Through Digital Embellishments” (read details on the success of the sponsored breakfast in Association News on page 67).

PRINTING United Expo 2024 is scheduled September 10-12, 2024, in Las Vegas, Nevada. For details and information visit