The school year may be almost over, but the opportunities to learn continue at Amplify Print – with the chance of a free hotel night!

Amplify is where print and packaging designers, commercial printers, print finishers, binders, mailers and creatives come together with the equipment and suppliers to those industries. Join us for an immersive three-day experience and gain the inspiration, knowledge and network to amplify your business – and now through May 30th, register to attend the educational sessions and talk to suppliers in the exhibit hall using the code AMPLIFY50 and be registered to win 1 FREE Hotel night at the Hyatt Regency O’Hare Chicago (5 Registrants will receive one Free hotel night). “Tuition payments” are reasonable, too – only $125 for all educational sessions, all three days!
School’s (almost!) out for summer, but the print finishing industry will keep on learning at Amplify, the Print Finishing & Embellishment Event, a collaborative venture of WhatTheyThink and theFoil & Specialty Effects Association (FSEA). The three-day exhibition and educational program spotlights the entire print finishing and embellishment value chain from June 10-12, 2025, in Rosemont (Chicago), IL, at the Rosemont Convention Center.
Don’t miss this exciting event where attendees will not only discover innovative product solutions throughout the complete finishing production cycle but also get the chance to network and grow their knowledge base. Amplify Print will feature a spectacular line-up of speakers featuring talented professionals and experts within the industry. One track during the event will focus on Digital Embellishment, with panel discussions on “Designing for Digital Embellishments and Production Flow” and “Driving Demand for 5th and 6th Station Digital Print and Embellishments,” as well as featuring a presentation that reveals the results of the 2025 Digital Embellishment Study. Education throughout the event will ensure attendees leave with tools and information to expand the value that print finishing brings to packaging, greeting cards, wine labels, direct mail and many other print applications.
In addition to these expert presentations, the Technology Zone will feature equipment on full display and running live in the exhibit hall, including the Absolute Printing KAMA ProCut 76 Foil, Diecutting, Embossing and Finishing Machine; Diversified Graphic Machinery CARTES JDS Digital Foil Embellishment Technology; Sakurai Cylinder Screen Press with ScreenFoil LQQM-105; Fujifilm Digital Print and Embellishment Machine, Signature Folder-Gluer machine, Breit Technologies Cast and Cure™ Unit and more.
With a current lineup of Exhibiting Sponsors that includes industry-leading suppliers – Absolute Printing Equipment (KAMA), Canon USA, Diversified Graphic Machinery (CARTES), FujiFilm, Rollem (Insignia Diecutters), Sakurai USA, Xeikon, Xerox, Duplo USA, Harris & Bruno, Infinity Foils, Inc., ITW ShineMark, Konica Minolta, Nobelus, Eagle Systems, Universal Engraving, Inc. and more – this event promises to be an unforgettable experience, offering those within the industry a unique opportunity to connect, collaborate and walk away with valuable insights and resources. You won’t want to miss it!
For a complete line of speakers and programming, as well as registration, hotel and a list of exhibitors, visit www.amplifyprint.org.
To register for Amplify, visit https://amplifyprint.org/attend before May 30th and use code AMPLIFY50 for a “tuition payment” of only $125 for full access to three days of sessions and the exhibit hall. Five lucky winners will receive one FREE hotel night at the Hyatt Regency Chicago O’Hare.
ABOUT WHAT THEY THINK
WhatTheyThink is a non-profit membership organization serving the broader printing industry. As the independent voice of the industry, it is the go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate and inspire the industry as well as provide a platform that can support our members in making better business and buying decisions. We provide cogent news and analysis about trends, technologies, operations and events in all the markets that comprise today’s printing and sign industries, including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, labels, packaging, marketing technology, software and workflow. We also work to attract a new generation of print enthusiasts to the industry as well as striving to build and nurture an essential community for print excellence. For more information, visit Whattheythink.com or (412) 716-6565
ABOUT THE FOIL & SPECIALTY EFFECTS ASSOCIATION
The Foil & Specialty Effects Association (FSEA) has worked toward industry awareness and growth since its inception in 1992, providing a wide range of resources to help print-finishing companies remain profitable today and in the future. From tangible benefits offered through cost-saving programs to educational opportunities (conferences, webinars, case studies and articles) to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, data and solutions to grow in today’s marketplace. The association serves as a resource and educational platform for traditional and digital print decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting. Learn more about Amplify Print at amplifyprint.org or contact us at info@amplifyprint.org.