by Jen Clark When the staff at Holum & Sons Company Inc. set out to build a holiday-themed promotional gift, Richard Holum, president, said the design team started thinking "inside" the box to create a one-of-a-kind candy box that featured two levels of treats for its clients and prospective clients. "We wanted to reach out and get their attention in the most creative … [Read more...] about Holum & Sons’ Holiday Box Earns Industry Accolades
Articles
Planning for Plastic Spiral Binding
by Anna C. Massey, Gateway Bookbinding Systems Ltd. If you aren't already doing plastic spiral binding, you really should be. Plastic spiral has become one of the most popular mechanical binding choices in today's market. The durability of plastic spiral, the vast array of available colors from which to choose and advancements in the automation of the coil binding process … [Read more...] about Planning for Plastic Spiral Binding
The Splurge/Save Strategy
by Trish Witkowski, foldfactory.com I'm coming up on my second decade of intensive folding research. That doesn't seem possible to me when I think about it, but then I look at the collection I've amassed and think, "Yeah, I guess that's about 20 years worth of stuff." When you study something for a long period of time, once in a while all of the random thoughts and … [Read more...] about The Splurge/Save Strategy
Using the P.L.U.S.H. Sales Process Methodology
by Chuck Reaves In the history of recorded time, no customer has ever said, "The price is too high," and meant it. Even though it is the most frequent objection that salespeople hear, the price objection is never valid. So, when the customer mouths the words, "The price is too high," what are they really trying to say? It can be one of a number of things, such as: "I … [Read more...] about Using the P.L.U.S.H. Sales Process Methodology
BIA Notebook
The Binding Edge Looking for a trusted company to bind a project? Need a new piece of equipment or need to buy supplies? Make sure to bookmark www.printing.org/BIA, and check out the FindABindery link to locate a qualified binder. Additionally, there is a new BIA Supplier link for a list and description of manufacturers. With valuable listings of BIA members on both the … [Read more...] about BIA Notebook
GRAPH EXPO Preview
The Binding Edge Embrace technology at GRAPH EXPO 14 from Sept. 28 to Oct. 1 at McCormick Place South in Chicago, IL. GRAPH EXPO, an all-encompassing commercial printing, publishing, mailing and transactional exposition, is where top executives come to learn, network and make informed purchasing decisions. Over the course of four days, attendees will see the full … [Read more...] about GRAPH EXPO Preview
Pacific Bindery Services Showcases Its Own Skills
by Dianna Brodine, The Binding Edge It's the greatest maxim of marketing: don't tell the customers what you can do... show them what you can do. Pacific Bindery Services, Vancouver, British Columbia, Canada, took the old saying to heart and created an award-winning piece that has impressed not only its peers, but also the companys customers. Pacific Bindery is a … [Read more...] about Pacific Bindery Services Showcases Its Own Skills
BIA Notebook
The Binding Edge Subscribe to the BIA Informational Enewsletter "Bound for Excellence" is the monthly enewsletter for those professionals interested in and wanting to find out more about the Binding Industries Association. To get the latest information on BIA, contact Mike Packard at 412.259.1704 or mpackard@printing.org to start receiving your electronic newsletter … [Read more...] about BIA Notebook
Book Binders Find Life in the Digital Age
by Dianna Brodine, The Binding Edge Despite the shuttering of brick-and-mortar bookstores and the rapid rise in popularity of electronic reading devices, printed books remain a staple in the hands of US readers. In 2013, the annual BookStats study reported that 457 million ebooks were sold the previous year, an increase of 43 percent over 2011. However, hardcover books … [Read more...] about Book Binders Find Life in the Digital Age
Communicate and Prosper
by Helen Wilkie, MHW Communications How much has poor communication cost your company in the past 12 months? Chances are, you have no idea. Chances are even better it's a lot more than you can afford. But you won't find the numbers in the financial statements or year-end departmental reports. Nothing shows up saying, "lost productivity due to miserable meetings" or "missed … [Read more...] about Communicate and Prosper