Personal Care Packaging Market Headed for Growth


A new market assessment report from PMMI, The Association for Packaging and Processing Technologies, predicts 5.5 percent annual growth for the global personal care packaging market through 2019. The “Personal Care Market Assessment” also examines global trends, drivers and opportunities from the choice of materials to operations.

Bottles account for 30 percent of the market and are expected to grow an additional 28 percent through 2019, making them the most commonly used container format in this market. Cartons are catching up, however, showing the greatest growth from 2010-2014 – from 9 to 19 percent of the market. As for materials, plastic is the most popular for personal care packaging, accounting for 61 percent of materials used. PMMI’s study projects plastic will remain dominant, growing 12 percent by 2019.

Brand owners are seeking ways to reduce waste by using less packaging overall as consumers’ demand for convenience has led to a surge in smaller, more portable packages. Well-developed markets, including North America and Europe, are expected to see slower growth rates in cosmetics than developing markets, such as Asia-Pacific and Latin America. Additional factors driving the personal care market include an expanding focus on sustainability, evolving consumer demands, innovations in machinery and materials, flexible equipment and globalization.

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