Neenah Reveals The Alchemy of Design

Neenah Reveals The Alchemy of Design



Alpharetta, Georgia-based Neenah has released The Alchemy of Design, an inspiration book designed by Willoughby Design that reinterprets the meaning of alchemy within the realm of print design, where the four essential elementsare audience, message, paper and print.

It demonstrates ways to creatively combine those elements to amplify everyday design projects. Blending three very different brands – ROYAL SUNDANCE®, ASTROBRIGHTS® and ENVIRONMENT® Papers – the book is presented in a diecut slipcase.

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