Neenah Unveils Interactive Book

Neenah Unveils Interactive Book


The Fresh Takes on Classic Type on CLASSIC® Papers (#typelove) promotion from Neenah Paper, Alpharetta, Georgia, features six tactile and interactive spreads showcasing six stories designed around a specific typeface and its creator. The 9.5×12″ French-fold book is designed by Kansas City- and San Francisco-based Willoughby Design.

As the central focus of the book’s design, Willoughby selected various typefaces to represent the “new classics” of typographic design, thus showcasing contemporary type and the versatility of the Neenah CLASSIC Papers. From newcomers to renowned typographical masters, the book features typefaces by Jessica Hische, Luke Lisi, Erik Spiekermann, Matthew Carter, and Nicole and Petra Kapitza. Each typeface is the star of its own story, told through design, a variety of printing techniques and the textures and colors of signature Neenah CLASSIC brands: CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, and CLASSIC COLUMNS® Papers.

To see, touch and explore all six stories, get a free copy of new Fresh Takes on Classic Type on CLASSIC® Papers through your Neenah rep or your local merchant.

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