Two Sides North America Releases Infographic

Two Sides North America Releases Infographic


Two Sides North America, Chicago, Illinois, has released the second of three new infographics: “Why do so many people love print on paper?”

The new infographic focuses on the fact that the majority of Americans consider print on paper as enjoyable, relaxing and practical. The infographic is designed to bust key myths about the switch from paper to digital and highlight the benefits of print on paper for learning, literacy and providing a deeper understanding of information.

The new series of infographics highlights the most impactful results from US consumer surveys conducted between 2015 and 2018 by Toluna, a global polling firm, and Two Sides North America. For example, the infographic spotlights key facts, including: 79 percent of US consumers surveyed agreed that print on paper is more pleasant to handle and touch when compared to other media, including 73 percent of those 18 to 24 years old; 73 percent feel that reading a printed book or magazine is more enjoyable than reading them on an electronic device; 68 percent find it easier to track expenses and manage finances when they are printed on paper; and mobiles or smartphones are seen as the least relaxing way to read with only 30 percent preferring this method.

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