Two Sides Reveals Findings of Consumer Survey
PostPress
A new survey commissioned by Two Sides, Chicago, Illinois, and conducted by Toluna Inc. reveals how US consumers view corporate initiatives forcing people into digital-only communication by eliminating paper-based options.
The survey also provides insight into consumer opinions on the environmental impacts of digital versus paper-based communications. Results indicate that many consumers want to retain the choice of receiving paper bills and statements at no additional cost. Respondents reported wanting the option to continue receiving printed information to assist in keeping a permanent record, for ease of reading on paper compared to a screen and because internet access can be unreliable.
The survey indicated that more education is needed to raise awareness about the industrys positive environmental activities, in particular its commitment to sustainable forest management and recycling. The majority of respondents did not know that paper is one of the most recycled products in the US and forests are growing dramatically in volume.
For more information, visit www.twosidesna.org.
