BOBST Announces Structural Reorganization

BOBST, Switzerland, suppliers of substrate processing, printing and converting equipment and services, has announced that it is building a new company structure to better serve the future for its customers. The new organization, effective as of Jan. 1, 2021, will be more customer-centric, easier to reach and more agile to deliver novelties.

The new industry vision revealed by BOBST in June 2020 offers a transformation for the packaging industry. The connectivity, digitalization, automation and sustainability required to answer the needs of brand owners, printers and converters will be driven by two new business units.

The newly created Printing & Converting Business Unit (previously Sheet Fed and Web Fed), led by Stephan März, will develop products and solutions. Each product will be developed with an entrepreneurial spirit to better address clients’ and industry needs, delivering faster innovation, improving quality and ultimately increasing customer satisfaction.

The Services & Performance Business Unit (former BU Services), led by Julien Laran, will continue to provide services to maximize production up-time and to increase the overall performance of converters’ sites. The Internet of Things will enable converters to make fact-based decisions and optimize their entire production floor. BOBST Connect will take a more central role to support its clients.

These two business units will rely on a more simplified, agile and easy to reach sales organization. Both identical sales organizations (per geographies and per industry) will serve clients across the labels, flexible packaging, folding carton and corrugated board industries. More synergies between machines and services will enable new business models.

Raphaël Indermühle will lead the Printing & Converting Sales Organization, and Christian Falk will lead the Services & Performance Sales Organization. Both organizations will be operational as of Jan. 1, 2021.

The company has created eight regions with respective regional business directors.

For more information, visit