Muller Martini, Zofingen, Switzerland, a supplier of postpress finishing equipment, has introduced five machines and is set to showcase them at Printing Expo ready for virtual.drupa. The company has designed a large two-story showroom to accommodate its state-of-the-art equipment, plus a hospitality suite where visitors can learn more.

The additional machines include a Sigma Line III digital book block solution, an Alegro perfect binder and a Publica Pro perfect binder, a Ventura MC 160 sewing machine and a Diamant MC Digital bookline.

Adrian Mayr, head of project management and corporate marketing, said Printing Expo’s virtual exhibition is giving the company a unique platform to showcase its latest machines. Everyone is looking for new ways to communicate, and Muller Martini is convinced the company benefits most from a mix of physical and online interaction with its audiences. The Printing Expo platform can showcase machines to the widest audience. Muller Martini’s participation in Printing Expo’s 3D visual browsing experience is already having a positive impact on its business, according to company officials. The demand for customization and personalized printed products is driving interest in the company’s latest range of finishing equipment.

Muller Martini worked with Printing Expo’s design team to create the showroom. The company’s 3D graphics have been rendered on a “real world” scale into the Printing Expo space. Visitors will find Muller Martini’s latest machines plus detailed information on the technical capabilities of the equipment.

Muller Martini’s ultimate goal is to present a complete product portfolio online. For more than 70 years, the company has provided machines and system solutions to the graphic arts industries. It is renowned for its high-quality engineering and innovation and its continuing development of new systems to meet the ever-changing market requirements.

Wayne Beckett, event director, said Muller Martini’s success at Printing Expo is an example of the benefits of taking the broad overview of all the possibilities at this time. Companies that see the advantage of utilizing virtual, as well as physical, resources to market themselves and engage with their audience are benefiting from continual engagement. Printing Expo was not designed to replace live events but to complement them. Beckett added that Printing Expo is seen as an ongoing opportunity for companies to invest in a digital asset that can be used for their own digital marketing campaigns, like virtual.drupa.

For more information, visit www.printing-expo.online.