Paper producer Neenah, Inc. will present “Elevate Your Brand,” a webinar, on January 21, 2021, during which participants will learn to focus on growth markets, packaging trends and printing techniques that are sure to wow clients and set printers apart from their competitors.
Dallas Franklin, creative director for Neenah, and Scott Gasch, president of Fey Printing, will be leading the presentation, sharing tips on how to impress with unique, uncoated packaging in growth markets like cannabis, spirits, beauty and personal care. This conversation complements Neenah’s recently released packaging focused promotion also titled, “Elevate Your Brand.”
Together, they will inspire printers and their customers who are seeking sustainable solutions to create memorable brand packaging using folding board, box wrap and labels all designed to be earth-friendly while providing exceptional printability and performance.
Neenah’s sustainability manager, Kristen Duncan, joins the webinar providing information on Neenah’s environmental certifications, commitment to responsible fiber sourcing and conservation efforts. When printers design with sustainability in mind, they can deliberately choose packaging that accentuates the natural look and feel of products within and supports a belief in natural, holistic and sustainable choices.
Asked about the webinar, Gasch said that this webinar is a chance for print professionals to gather and hear from industry leaders on topics relevant to the growing packaging market. He said that printers owe it to their clients to stay at the forefront of today’s relevant issues such as sustainability, the power of premium packaging and trends in specialty printing techniques that allow brands to stand out on the shelf.
This webinar intends to arm participants with the latest information so they can inspire their customers and grow their business. After the webinar, each attendee will receive a complimentary copy of Neenah’s “Elevate Your Brand” packaging promotion.
For more information and to register, visit neenahpaper.com/elevate-your-brand.
