The Association for PRINT Technologies (APTech) announced it has acquired the printing industry’s leading independent media organization, WhatTheyThink. The move was unanimously approved by the APTech board and signals a continuing effort to help print businesses grow by providing a platform for education, inspiration and connection.

WhatTheyThink will continue to operate as an independent voice in the industry, and there will be no immediate changes in staff or operations.

For more information about the benefits of becoming a premium member of WhatTheyThink, visit whattheythink.com/join. For more information about the Association for PRINT Technologies, visit printtechnologies.org/jointoday.