Neenah, Inc., Alpharetta, Georgia, has released its newest Idea Shop by Neenah promotion to better help brands connect with consumers, from the unboxing experience of e-commerce to personalized direct mail and more. Designed in collaboration with Design Army, the promo highlights the power of attention-grabbing packaging, point of purchase and other uniquely branded samples that engage the senses across each carefully branded consumer touchpoint.

The new promotion starts with a deep black soft-touch folding board box accented with black foil for a premium, sophisticated look and feel. Upon opening, recipients are greeted with a personalized welcome. The samples maintain a holistic approach to every branding touchpoint, from letterpress invitations paired with translucent envelopes to a point of purchase display made from a recyclable heavyweight board.

Idea Shop members enjoy a long menu of creative benefits, including first access to paper-based promotions, exclusive webinars with industry leaders, free paper samples and newsletters.

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