Foil manufacturer ITW ShineMark has collaborated with WestRock, a leading provider of differentiated paper and packaging solutions, on a program in Europe to eliminate plastic waste from consumer packaging and the production process involved in cold foil application.

ITW ICF2 Cold foil is an increasingly popular choice for decorative and brand security purposes because it is a plastic-free effect compatible with recyclable and biodegradable paper carton packaging.

One challenge is that cold foil requires a plastic film carrier, which is removed during application. WestRock and ITW ShineMark partnered for a solution to eliminate this waste factor. With this recycling pilot in place, ITW ShineMark is looking to perfect the process and expand it globally.

Learn more at www.ITWShineMark.com.