Amplify, the Print Finishing & Embellishment Event, Attracts More Sponsors and Exhibitors

Amplify, the Print Finishing & Embellishment Event, has announced the recent addition of several more sponsors for its 2022 event, set to take place June 14-16, 2022, at the Minneapolis Convention Center. Recent new sponsors, industry leaders committing to the exhibition and educational program spotlighting the entire print finishing and embellishment value chain include Heidelberg USA, Absolute Printing Equipment/KAMA, Gietz-Vinfoil, ITW Shinemark and Best Graphics.

Amplify, a collaborative venture of the Association for PRINT Technologies (APTech) and the Foil & Specialty Effects Association (FSEA), aims to raise the standard for metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, binding, embossing, diecutting, and direct mail by showcasing the brands, products, equipment, software and experts involved in the processes.

Manufacturers and suppliers have shown enthusiastic interest and support in the industry’s first in-person show since before the pandemic. Sponsors at the platinum level include Canon Solutions America, Kurz Transfer Products LP, and Sakurai USA, Inc. Other sponsors include Harris & Bruno International, Infinity Foils Incorporated – a UEI Group Company, Skandacor and Universal Engraving – a UEI Group Company.

In addition to sponsorship-level exhibitors, key industry members that have confirmed a booth in recent days include PPCTS, B&R Moll, THERM-O-TYPE, Eagle Systems, WH Leary, K Laser Technology, Baumer hhs and American International Machinery.

According to Jeff Peterson, executive director of FSEA, “We are extremely excited about how Amplify will be the venue for all of these new exhibitors to showcase their latest innovations. The event will allow sponsors and exhibitors to strengthen their relationships with current customers and create new connections with prospective customers while showcasing all the ways in which print and packaging can be enhanced to add value and drive interest from the consumer. And all of this will happen in-person — an event like Amplify is what the industry has been waiting for.”

There are also several pieces of finishing and embellishment equipment that have been confirmed by equipment manufacturers. This includes foil decorating and equipment from THERM-O-TYPE, Absolute Printing Equipment/KAMA, KURZ Transfer Products, and Skandacor; UV coating equipment from Sakurai USA, inc.; and diecutting and other finishing equipment from such companies as B&R Moll. Additional announcements of equipment and exhibitors will be available soon.

Print finishing and embellishments are the creative elements and the emotional appeal of printed products. These products involve many specialties and multiple machines working in harmony. Mirroring the complexities of the print finishing and embellishment cycle, Amplify is set to be a first-of-its-kind event that connects the brands, machinery, key players and processes involved to create eye catching printed products.

Amplify’s dedicated exhibit team is committed to helping exhibitors and sponsors of all size reach their customers, build awareness, and generate new leads. The floor plan has been carefully designed to help both industry leading brands and smaller finishing specialty firms gain exposure to for their products, services and techniques. Learn more about sponsorship and exhibitor opportunities here. If you are interested in becoming a sponsor or exhibitor, email for a team member to contact you. Attendee registration for Amplify will launch in early February 2022.

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