In an upcoming one-hour webinar, Michael Kuebler, Technical Director, Smithers Pira, gives an overview of the evolution of e-commerce and how and why the latest Amazon testing standards were developed. Kuebler takes a deep dive into a real-world case study that follows an everyday CPG product through a standard testing procedure, a package failure, and an investigative testing process that uncovers a cost-saving solution. Finally, Kuebler breaks down how the testing process can help:
- Save time
- Reduce costs
- Maintain brand reputation
