Bobst North America has announced its plan to open a brand-new Competence Center in Atlanta, Georgia, featuring its latest flexible packaging and label printing technology. The center will provide a unique opportunity for converters and brand owners to see BOBST’s pioneering technologies in wide-web and narrow-web flexo, digital, flexo and hybrid printing, and lamination.

“This new Competence Center will be around five times the size of our previous demonstration center in Alpharetta, Georgia, and by adding flexible packaging solutions to our label portfolio, we are putting the full range of BOBST’s offer firmly on the map here in the US,” said Emilio Corti, region business director, Americas at BOBST. “The center will allow visitors to see our latest technologies up close and even try out their jobs on our machines. It will be a new hub of innovation and collaboration in the US market.”

The new Competence Center demonstrates BOBST’s commitment to supporting its clients in the US, offering the ability to view, understand and test printing and converting solutions directly. Visits with experts – physical or virtual – are entirely tailored to clients’ requirements, encompassing machines, workflow solutions, substrates and services. The facilities provide the ideal environment for clients to conduct trial runs and laboratory analyses, without disrupting their planned production schedules in their factories. The new Competence Center will open in early 2024. Learn more at www.bobst.com.