Metsä Board has announced the winners of its international 2022-2023 Better with Less – Design Challenge. A jury of package design experts chose two submissions to share first place: “Kid’s Headphones Packaging” by designer Kitty Ching and the “Cardboard Protecting Filler” by designers Marcin Michalski, Monika Kimpel and Adrian Olejnik.
The first winning design, “Kid’s Headphones Packaging,” focuses on consumer usability and recyclability. Elegant design engineering provides easy-to-open packaging and excellent protection of the product. It also allows for reuse, as the inner part of the packaging provides an option to store the headphones.
The joint first-prize winner was “Cardboard Protecting Filler,” a TV or electronics transport protection solution that creates a protective beam-like structure on the TV packaging, protecting the contents on each side of the package. The fresh fiber packaging is lightweight and durable, supporting the circular economy in terms of easy recycling and minimizing the amount of material used.
The first prize winners will share the combined prizes of first and second place and will receive 6,500 euros each. The third prize, 2000 euros, was awarded to the project “RESHAPE.” Dawid Thiel’s packaging concept is designed to work for a wider range of products thanks to an innovative packaging format, which significantly reduces the number of packaging items that need to be stored.
The competition invited designers to create the zero-waste packaging of the future. As many as 124 entrants from 27 countries joined the challenge with their creative ideas. The competition jury included renowned packaging design experts from around the world.
To learn more, visit www.betterwithless.org.
