Press release submitted on behalf of WhatTheyThink and the Foil & Specialty Effects Association
Three-day, in-person, event will bring print finishing and embellishments in all their many forms and creativity to the forefront of the industry.
Topeka, KS (December 11, 2024)— The producers of Amplify, the Print Finishing & Embellishment Event, WhatTheyThink and the Foil & Specialty Effects Association (FSEA), are excited to update the industry on their collaborative venture, Amplify, an exhibition and educational program spotlighting the entire print finishing and embellishment value chain. The three-day experience will take place June 10-12, 2025, in Rosemont (Chicago), IL at the Rosemont Convention Center.
Amplify Print aims to raise the standard for metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, binding, embossing, diecutting, by showcasing the brands, products, equipment, software, and experts involved in the processes. From the Technology Zone to Educational Seminars, attendees will experience interactive learning opportunities. Additionally, attendees will network with leading brands and see the latest technological innovations and enhancements in the Exhibit Hall.
Initial interest and support among manufacturers and suppliers for the 2nd Amplify event has been strong. Early Sponsors and exhibitors that have committed include:
Xeikon, Sakurai, Diversified Graphic Machinery (CARTES), Rollem, FUJIFILM Graphic Communication Division, Universal Engraving, Inc., Infinity® Foils, Inc., Harris & Bruno International, Duplo USA Corporation, Plockmatic Group, Metal Magic, Liberty Foils, Depresosa Specialty Films, Xerox, Canon, ITW ShineMark, K Laser, Impack, Taktiful, Nobelus, and UNIVACCO Foils Corporation.
Print finishing and embellishments are the creative elements and the emotional appeal of printed products. These products involve many specialties and multiple machines working in harmony. Mirroring the complexities of the print finishing and embellishment cycle, Amplify is set to be the event that connects the brands, machinery, key players, and processes involved to create eye catching printed products.
Jeff Peterson, executive director of FSEA, commented, “With the success of Amplify Print 2022, we are excited to once again hold the event for those involved with finishing, embellishments, and other postpress processes. Amplify will connect and inspire all – from design to the final finished product.”
“Our 2022 Amplify Print event showcased the growth and importance of print embellishments and finishing in our industry today,” said Thayer Long, CEO of WhatTheyThink. “Amplify will be the venue to showcase the accomplishments, best practices, and innovation happening in the print finishing industry.”
Attendee registration for Amplify will launch in early 2025. To stay informed on exhibitors, programming and new information on Amplify Print, visit amplifyprint.org.
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ABOUT WHAT THEY THINK
WhatTheyThink is a non-profit membership organization serving the broader printing industry. As the independent voice of the industry, it is the go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry as well as provide a platform that can support our members in making better business and buying decisions. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, finishing, labels, packaging, marketing technology, software and workflow. We also work to attract a new generation of print enthusiasts to the industry as well as striving to build and nurture an essential community for print excellence. For more information, visit Whattheythink.com or (412) 716-6565
ABOUT THE FOIL & SPECIALTY EFFECTS ASSOCIATION
The Foil & Specialty Effects Association (FSEA) has worked toward industry awareness and growth since its inception in 1992, providing a wide range of resources to help print-finishing companies remain profitable today and in the future. From tangible benefits offered through cost-saving programs to educational opportunities (conferences, webinars, case studies and articles) to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, data and solutions to grow in today’s marketplace. The association serves as a resource and educational platform for traditional and digital print decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting.
Learn more about Amplify, visit amplifyprint.org, or contact us at info@amplifyprint.org