PaperSpecs Reveals How to Use ‘Sensory Packaging’ to Boost Sales in Free Webinar

Press release submitted on behalf of PaperSpecs

We’ve all been there. One moment an alluring piece of packaging catches your eye, the next it practically leaps into your shopping cart after a quick caress. THAT is the power of multi-sensory packaging! And designers will discover the secrets to boosting their own packaging’s ROI in a new exclusive webinar from PaperSpecs.

Designer Kit Hinrichs (Studio Hinrichs) and Jeffrey Hernandez (printing company Classic Color) will show graphic designers how they can use embossing, specialty coatings and other embellishments to boost product sales, even on a limited budget and in short print runs. Enticing examples from their recent collaboration on Sappi’s new book – “The Standard 7: Sensory Packaging” – will provide additional creative inspiration.

Special bonus: Those who attend this webinar live will receive a free copy of “The Standard 7” – one of the most sought-after books of the year for designers. (North American attendees only)

“With one third of all purchasing decisions today made solely based on packaging, I can’t think of a more important topic,” explains Sabine Lenz, founder of PaperSpecs. “It’s not often that you get to hear a renowned designer and trailblazing printer discuss exciting ways to create packaging that appeals to multiple senses at once.”

In this free PaperSpecs webinar you will discover how:

  • The right coating or specialty effect can build trust in a brand and make the packaging itself more memorable to consumers
  • To select the right papers to support attention-grabbing embellishments
  • Heightening your packaging’s appeal to the senses can actually boost your client’s bottom line

Packaging and graphic designers looking for ways to jumpstart their creativity and to make them more competitive in today’s marketplace really can’t afford to miss this free online event.

“See. Touch. Have: How Sensory Packaging Makes the Sale” is free for attendees thanks to the generous support of Sappi North America. Space is limited, though, so be sure to reserve your seat today for this special event at