Press release submitted on behalf of Harris & Bruno
Harris & Bruno, Roseville, California, a global leader in coating and embellishment technologies, has announced that its ZRX Digital Embellishment Press has been awarded a PRINTING United Alliance 2025 Pinnacle Award in the Technology category. This prestigious recognition honors technologies that drive progress in the printing industry through exceptional innovation, performance, and impact.
The Pinnacle Awards are among the most respected accolades in the print industry, judged by a panel of experts who evaluate products based on their potential to advance quality, efficiency, and creative possibilities. A full list of winners is available at: https://pinnacleawards.printing.org
About the ZRX: Award-Winning Technology
The ZRX by Harris & Bruno is a cutting-edge digital embellishment press that flood coats, spot coats, and foil stamps, all in one pass, without the need for dies or screens. It introduces the exclusive xMatte effect, delivering a digitally created emboss-like finish that brings dimension and luxury to print like never before.
What truly sets the ZRX apart is its ability to embellish safely on both coated and uncoated stocks. This is a major breakthrough for sustainability-focused printers looking to eliminate lamination without sacrificing visual or tactile appeal. Furthermore, the ability to safely embellish uncoated sheets with UV effects now opens the widest range of substrates and media options available. With high-speed inkjet application, precision coating technology, and fully automated job changeovers, the ZRX is built to deliver consistent, high-quality embellishment at production speeds.
Designed for real-world printing environments, the ZRX combines Harris & Bruno’s trusted fluid handling expertise and engineering legacy with intuitive software controls to maximize uptime, streamline workflows, and unlock new levels of creative flexibility.
“This award is a tremendous validation of the ZRX and the innovation it brings to the industry,” said Nick Bruno, President of Harris & Bruno. “We created the ZRX to give printers a fast, flexible, and sustainable way to differentiate their work. We’re honored to see that vision recognized by PRINTING United Alliance.”
See ZRX Samples at PRINTING United Expo 2025
Harris & Bruno will be exhibiting at PRINTING United Expo 2025 in Orlando, October 22-24 at Booth 5321, where visitors can experience the full range of ZRX capabilities through a dynamic showcase of printed samples. These samples will highlight everything from foil stamping and raised spot coatings to the exclusive xMatte finish—all on coated and uncoated media.
About the Pinnacle Awards Program
“A special note of congratulations to Harris & Bruno and all those honored this year for their outstanding work in the 2025 Pinnacle Awards Program,” said Lindsay Ferrari, Program Administrator, PRINTING United Alliance. “Each Pinnacle Award recipient reflects the bold thinking and technical excellence that continues to elevate and move our industry forward.”
The Pinnacle Awards are open to all PRINTING United Alliance corporate supplier members and recognize best-in-class products across print technologies. For more information, visit: pinnacleawards.printing.org.
To learn more about PRINTING United Alliance membership and exclusive programs, visit: www.printing.org/membership
About Harris & Bruno
Harris & Bruno International provides advanced coating and embellishment solutions for the printing industry. Known for precision engineering, global service, and expert training, Harris & Bruno helps printers elevate quality, expand capabilities, and operate efficiently across offset, digital, and web platforms. For more information, visit www.harris-bruno.com.