Press release submitted on behalf of Metsä Board
LUMENE’s cosmetics calendar, which combines Nordic beauty with innovative packaging design, was awarded the prestigious ScanStar packaging award. The 2024 Christmas calendar was designed by Metsä Board’s packaging design team and manufactured by VG Kvadra Pak, part of Van Genechten Packaging Group.
“It’s inspiring to see how collaboration between experts from different fields can create exceptional experiences for our customers and consumers — all while staying true to the principles of the circular economy that are so important to us at LUMENE,” says Essi Arola, Sustainability & Packaging Director at LUMENE.
Roberts Vasilevskis, General Director of VG Kvadra Pak JSC, Riga, adds, “Because packaging should do more than protect — it should inspire. Working closely with LUMENE and Metsä Board, we brought the Nordic experience to life through creativity, sustainability, and functionality. It shows the power of collaboration in turning a vision into reality.”
The calendar is made from MetsäBoard Prime FBB Bright and MetsäBoard Pro FBB Bright folding boxboards, which are manufactured from renewable wood fibers and are easily recyclable. The excellent surface smoothness and high brightness of the board ensure that the winter landscape looks stunning on the outer packaging of the calendar as well as on the protective sleeve.
“By combining deep material knowledge with converting efficiency, we can create packaging solutions that are both functional and visually impactful. The multi-dimensional structure and Nordic aesthetics of LUMENE’s calendar deliver a rich consumer experience – while remaining easy to manufacture,” says Iiro Numminen, Packaging Designer at Metsä Board.
ScanStar is a joint Nordic packaging competition driven by enthusiasm for creating usable, sustainable, and appealing packaging. It is organized annually by the Scandinavian Packaging Association. Winning a ScanStar award is how Nordic companies enter the international WorldStar packaging award competition organized by the World Packaging Organization.
About Metsä Board
www.metsagroup.com/metsaboard/
Metsä Board is a producer of lightweight and high-quality folding boxboards, food service boards and white kraftliners. The fresh wood fibers we use in our products are a renewable and recyclable resource, that can be traced back to Northern European forests. We aim to have completely fossil-free mills and raw materials by 2030. We promote a culture of diversity, equality and inclusion.
Metsä Board is listed on the Nasdaq Helsinki. In 2024 our sales totalled EUR 1.9 billion, and we have around 2,300 employees. Metsä Board is part of Metsä Group, whose parent company Metsäliitto Cooperative is owned by over 90,000 Finnish forest owners.