Press release submitted on behalf of Two Sides North America

Two Sides North America (TSNA), Portland, Oregon, announced the launch of the Love Paper Campaign, an innovative initiative to educate and inspire consumers about the sustainability, versatility, and everyday benefits of paper-based products.

Now accessible at www.lovepaperna.org, the campaign highlights the essential role of paper in our lives, from books to pizza boxes, magazines to milk cartons. The Love Paper Campaign provides fact-based insights and practical tools to make informed decisions about supporting sustainable print, paper, and paper-based packaging.

“At Two Sides North America, we’re passionate about sharing the story of paper as a renewable, recyclable, and responsible choice,” stated Jules Van Sant, Executive Director of TSNA. “The Love Paper Campaign is designed to inspire confidence in paper-based products and dispel misconceptions about their environmental impact, helping consumers recognize the vital role paper plays in building a sustainable future.”

The Love Paper Campaign Provides:

Engaging, Educational Content: Access factual, research-backed information highlighting paper’s environmental benefits, from its recyclability to its role in the circular economy.
Sustainability Facts: Discover how the paper industry is a leader in sustainability, boasting recycling rates between 65-69% and adopting practices that support responsible forestry.
Resources for Everyday Use: Find practical tips and tools to incorporate and communicate more sustainable choices using paper-based products in your daily life and business.

Introducing Love Paper Week

To celebrate the campaign’s launch and ensure a unified global message, TSNA is introducing the inaugural Love Paper Week from February 3-7, 2025. This global event will feature educational activities, information sessions, and digital engagements, uniting consumers, businesses, and the media to spread awareness about paper’s sustainability.

Join the Movement

To further support the campaign, TSNA has released Love Paper-branded ads and promotional materials for businesses, educators, and the media. By sharing campaign resources, engaging with the Love Paper community on social media, or adopting sustainable practices, every action helps to promote a more informed and eco-conscious society about the benefits of paper.

About Two Sides North America

Two Sides North America is a member-supported non-profit advocacy organization for the graphic communications, paper, and paper-based packaging industries. Our goal is to dispel common

environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the environmental sustainability and value of print, paper, and paper-based packaging. We are the only group that works to dispel and pursue the removal of greenwashing language used by companies and organizations in North America. For more information, visit www.twosidesna.org.