Press release submitted on behalf of EMT

EMT International, a U.S.-based manufacturer of digital print and label finishing solutions, today announced the introduction of a new company logo and brand identity. The update reflects the company’s continued growth, expanded capabilities, and a clear direction for the future of finishing.

Over the past several years, EMT has evolved beyond individual equipment offerings to deliver more integrated, application-driven solutions, now unified under its Vira platform, across direct mail, transactional print, commercial printing, publishing, and labels. The new brand is designed to better represent this evolution and the role EMT plays in helping customers automate, scale, and streamline production.

“We’re building what finishing needs to become, not just what it’s been,” said Mike Herold, Vice President of Sales and Marketing at EMT International. “This new brand reflects that shift and the role we’re playing in helping customers stay ahead.”

The updated identity aligns with EMT’s broader approach to finishing, centered around its Vira platform. Designed to bring greater consistency and flexibility to inline and nearline production, Vira reflects EMT’s shift toward more integrated, application-driven solutions across a wide range of print environments.

A short video sharing the thinking behind the new brand is available here: https://youtu.be/nrwq5Jx5jF0 

“This is a foundation for where we’re going,” added Herold. “We’re continuing to invest in new technologies, expand what finishing can do, and stay closely aligned with what our customers need next.”