Press release submitted on behalf of FSEA

The upcoming Foil & Specialty Effects Association (FSEA) Print Embellishment Conference (June 17 – 19, in Nashville, Tennessee) will feature a special presentation entitled “Why Touch is Print’s Greatest Weapon”. The session will be led by Kevin Abergel and Eric Vessel of Taktiful and will explore why embellishments are print’s most powerful competitive advantage.

Derived from the soon-to-be-released “The Digital Embellishment Manifesto”, the session will discuss a strategic framework for moving beyond commodity print and into high-value, experience-driven applications. Attendees will gain insight into the neuroscience of touch and buying behavior and why embellishments are not an add-on, but an exit ramp from commoditization. Attendees will walk away with practical strategies for positioning embellishments as a standalone product, from pricing and ROI to market differentiation.

Highlights from WhatTheyThink and Taktiful’s latest industry research on digital embellishments will also be shared during the presentation.

The FSEA Print Embellishment Conference’s high-quality schedule includes a Supplier Trade Fair packed with industry-leading partners, a celebration of the 33rd annual FSEA Gold Leaf Awards, and a plant tour of FSEA member BindTech.

For complete conference details, visit https://fsea.com/print-embellishment-conference.

About FSEA
The Foil & Specialty Effects Association (FSEA) provides a wide range of resources to help companies remain profitable today and into the future. From cost-saving programs and educational opportunities to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, resources and solutions to grow in today’s marketplace. www.fsea.com