Press release submitted on behalf of Neenah

Neenah®, a Mativ brand of premium uncoated papers for print and packaging, has introduced the Neenah Color Capsule™ 2026—a thoughtfully chosen collection of five uniquely colored and textured papers, inspired by deep insights into industry and cultural trends. Originally debuted in 2025, the Neenah Color Capsule is refreshed annually and explores how color, texture and paper finish can be used intentionally in the design of print and packaging applications.
The Neenah Color Capsule 2026 launches as a tactile reference for designers showcasing how
paper choices shape the look and feel of a finished print piece. The five papers can be used
together as a cohesive palette or be selected individually to support specific projects or brand
systems, and feature expressive greens, cozy neutrals, and uplifting tones:
- NEENAH® Pearl Flaxen—light pearlescent paper with subtle sheen
- ROYAL SUNDANCE® Emerald Green—smooth, through-colored paper with strong color
saturation - ASTROBRIGHTS® Martian Green™—vivid green designed for contrast and impact
- CLASSIC® Laid Baronial Ivory—laid finish with visible texture
- ENVIRONMENT® Desert Storm—warm neutral with a natural, uncoated feel
“Influences from fashion, interior and packaging design continue to redefine how color comes to life in print,” said Alison Kapp Anthony, Sr. Vice President, Commercial Excellence at Mativ. “Today’s designers are gravitating toward expressive greens, warmer neutrals, and thoughtfully balanced palettes that feel both modern and reassuring. In print and packaging, those inspirations translate into paper choices that emphasize tactile experience and visual presence—making the material itself an essential part of the story.”
According to the Neenah research, green trends are booming—both the color and in the practice of sustainability. Sustainability remains a central consideration for both brands and consumers, guiding choices toward paper and paper packaging that is authentic and transparent in their manufacturing methods. All selected papers in the Neenah Color Capsule 2026 are FSC® certified and all Neenah recycled paper is Green Seal® certified.
“The Neenah Color Capsule encourages designers to think about paper earlier in the process, not as a finishing detail, but as a design and sustainability driver,” said Vanessa Crowe-Murff, Neenah Art Director at Mativ. “This curated collection brings warmth, freshness, and a modern sophistication to print design.”
The Neenah Color Capsule 2026 serves as a working reference for creative and production teams to translate broader design influences into effective print and packaging solutions.
About Neenah Fine Papers & Packaging
Neenah, a Mativ brand, is a market-leading manufacturer of premium packaging and specialty paper products. A trusted partner for over 150 years, Neenah delivers exceptional service while providing creative, customized, and value-added solutions to its customers, bringing visions to life and transforming ideas into results. Neenah’s signature portfolio includes prominent brands such as CLASSIC®, NEENAH® PEARL, ENVIRONMENT®, ROYAL SUNDANCE®, NEENAH® Folding Board, ASTROBRIGHTS® and ESTATE® Label. Neenah stays committed to sustainable production by implementing responsible fiber sourcing standards, conservation efforts, and focusing on product recyclability.
www.neenahpaper.com
About Mativ
Mativ Holdings, Inc. is a global leader in specialty materials, solving customers’ most complex challenges by engineering bold, innovative solutions that connect, protect and purify the world. Headquartered in Alpharetta, Georgia, Mativ manufactures on three continents and generates sales in over 100 countries through a network of business-to-business and consumer product brands. The company’s two operating segments, Filtration and Advanced Materials and Sustainable and Adhesive Solutions, target premium applications across diversified and growing categories. Their broad portfolio of technologies combines polymers, fibers and resins to optimize the performance of customers’ products across multiple stages of the value chain. Mativ drives innovation and enhances performance through best-in-class
global manufacturing, supply chain and materials science capabilities.
www.mativ.com

