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      PostPress

      PostPress

      Print Decorating, Binding and Finishing

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        2016 Feb/Mar

        Print Influencer: Dr. Joe Webb

        March 11, 2016

        Dr. Joe Webb

        Dr. Joe Webb is president of Strategies for Management, Inc., a consulting firm based in Wake Forest, North Carolina, which specializes in helping businesses understand the future. The industry knows him best as the director of WhatTheyThink’s Economics and Research Center and as the author of “Disrupting the Future.” Dr. Joe started his career in the industrial imaging industry more than 30 years ago. His experiences within an ever-changing industry give Dr. Joe a unique perspective when it comes to challenges faced by those in the printing industry.

        What drew you to the printing industry as a career?

        Comic books. My mother took me on a tour of DC Comics in New York City fifty years ago. I met artists, inkers, colorists, got my first explanation of CMYK and saw what they used as proofs at that time. I think it was the cover of The Flash. That I was getting to see the cover of a comic book three or four months before it was on the newsstand was pretty amazing. I was hooked. Purely by happenstance, my first job was with Agfa’s graphic systems division. It seemed like destiny. There’s a great line in the movie “I Love You to Death” where the husband whispers to his wife, who’s plotting to kill him, “We was doomed to be together.” I think that’s me and printing.

        What will be the biggest challenge for those in print-related industries in the next few years?

        Industries? Let’s talk about people and resources. Where will the entrepreneurs in our business go next? Will it be content creation? Specialty printed goods like signage and displays? Media management? The biggest challenge is where to go next because there are so many choices. Our industry was good at knowing how to print, and now we have to be focused on why to print because communications are managed and judged from a return on investment perspective. That ROI measure varies from company to company and manager to manager. So, we have to be smart and flexible and we have to be able to bring great ideas to our clients.

        What changes do you see taking place within the industry?

        The industry always is changing; that’s not a new prescription. The purpose of sales is to create change in a client to something that you provide. Our industry went from lead type to phototypesetting to desktop publishing and now we’re programming for websites and mobile devices. We went from letterpress to offset to digital printing. There are so many examples where we’ve changed. Now the question is not how we change our technology, but how we change our management processes to be part of a very dynamic communications business. Technological change used to make print more attractive and less costly, like the shift we made from camera-based prepress to digital prepress. Now we have to move from a traditional job shop management process to something that aggressively interacts with a much different marketplace.

        How have you been working to influence the printing industry? How will you continue to influence the industry in 2016?

        In 2015, my co-authors Wayne Peterson and Professor Chris Bondy of RIT introduced the industry to our management assessment and process development program, “UnSquaring the Wheel.” We had our first workshop at Graph Expo, and our book now is available from RIT Press. The feedback has been great for both. It’s a very different way of looking at our business, from people to marketing to technology and finance and the way we work with other media. “UnSquaring The Wheel” will be “rolled out” in 2016 as a series of in-person workshops and also for online training resources starting in 2017.

        In the coming year, I hope my commentary and other writings keep encouraging print business entrepreneurs to see the marketplace differently and creatively. I’ve been called the industry’s iconoclast and contrarian, and I wear those names well. But, I do so only because it’s my job to look for incongruities in the marketplace. I try to encourage people to be constantly curious and keep moving forward. The change is so rampant that if you miss one, don’t worry, you’ll get another chance at the next one. But, you have to press forward to create those opportunities because no one will create them for you.

        What do you see for the industry five years into the future?

        I’m really interested in how younger managers and owners are building businesses now. Their companies are growing because they have a hands-on understanding of media. They are not bogged down by ideas like “everyone needs print,” which hasn’t been true for the last 15 years. They fight for customers with ideas and strategies for how to help clients reach their objectives. The industry may be kind of flat, but some of these companies are really exceptional. These are the types of companies that can grow well above the rest of the industry, and I’m excited to see that growth in the next few years.

        Tech Watch: Duplo USA Corporation’s 600i Booklet System

        March 11, 2016

        by Lara Copeland, assistant editor, PostPress
        The 600i Booklet System from Duplo USA Corporation, Santa Ana, California, is a high-end collating and bookletmaking solution that integrates the fully automatic DBM-600 Bookletmaker with high-speed DSC-10/60i Suction Collators.

        Duplo USA Corporation, a provider of digital print finishing equipment in Santa Ana, California, has unveiled the new 600i Booklet System, a high-end collating and bookletmaking solution that integrates the fully automatic DBM-600 Bookletmaker with high-speed DSC-10/60i Suction Collators. The customizable system features automated simplicity and intelligent bin feeding, and it is ideal for letter landscape applications.

        According to Duplo USA Production Manager Anthony Gandara, “The DBM-600 Bookletmaker is an example of Duplo’s efforts to improve its current products and to create innovative solutions to help our customers.” He noted that the improved bookletmaker has faster processing speeds and can process a larger paper size, which allows customers to perform a wider range of bookletmaking applications, including letter landscape, calendar, CD-size and small booklets. Additionally, the newer system can process small paper sizes without requiring a special kit or accessories.

        The 600i Booklet System features the Duplo PC Controller software to program and manage the entire system. From a PC, a single operator can use the intuitive Graphical User Interface (GUI) for faster and easier job changeovers. After paper sizes are selected, the PC controller automatically calculates the stitch, fold, and trim positions, while the user-friendly interface elements allow the operator to select settings and make adjustments, if needed. According to Gandara, the operator can “program and save an unlimited number of jobs,” and “change from one job to another within a matter of seconds, without any tools, simply by selecting and recalling the saved job parameters and setting the automatic changeover of the entire system.”

        The 600i Booklet System comes standard with the ability to perform a variety of booklet-type applications, including saddlestitch and fold, saddlestitch no fold, fold only, six-page insert, side stitch, side stitch and fold, corner stitch, and corner stitch and fold. To meet the individual needs of each customer, there also are customizable options; for example, booklet production can be doubled for certain applications by adding the 4-Stitch Head Kit and the DKT-200 Two-Knife Trimmer and Gutter Cutter module to enable 2-up bookletmaking. Producing flat, square spine booklets is another option when the ASM-500 Square Spine is added to the system. With this customization, Gandara reported Duplo’s fifth generation automatic bookletmaker “has had a positive reception from both existing and new customers.”

        Technical Details

        The DSC-10/60i Collator can handle paper with a width of 4.1″-14″ and length of 5.8″-24″ and various weights for two different types of paper. Fine quality paper can weigh between 52-157gsm, and art-coated paper can weigh between 79-157gsm. It has a bin capacity of 2.6″. The DBM-600 can make 5,200 booklet sets per hour, compared to 5,000 sets per hour in the former model, the DBM-500. The DSC-10/60i Collator also can stack up to 10,000 sets per hour. It measures 34″x33″x78″ and weighs 674lb.

        The 831lb DBM-600 Booklet maker is 73″x37″x31″ and comes standard with two stitcher heads. Its maximum sheet size is 14.33″x25x19″; minimum is 4.13″-6.69.” It has folding capacity up to 30 sheets (thickness: .11″/3.0mm) and stitching capacity up to 50 sheets (thickness: .19″/5.0mm).

        Advances in Punching and Perforating

        March 11, 2016

        by Brittany Willes, editor, PostPress
        Punching and perforating equipment has become smaller and more user-friendly while delivering faster turnaround time.

        The printing industry has witnessed several changes over the last few decades. With the growth of print technology which allows jobs to run at higher volumes in faster periods of time, processes such as punching and perforating have evolved in order to better meet the needs of printers. Industry shifts have resulted in greater numbers of smaller print shops, shorter-run jobs and more entry-level employees. As a result of such changes, and with the advantage of new technologies, machines have become smaller and more user-friendly while delivering faster turnaround time.

        Smaller shops, smaller machines

        “When I first started in the industry, all of the machines were very large with all manual adjustments,” remarked Bob Cooke, general manager for Spiral Binding’s James Burn division headquartered in Totowa, New Jersey. “Because they were so big, they were pretty much permanently set in place. However, in the 1990s, the printing industry began to change.” This change was toward more versatile machines that were better suited for smaller print shops. According to Cooke, companies like Spiral Binding began “looking at making punching and perforating machines that were smaller and easier to set up. We also looked at putting machines on wheels since a lot of shops performing shorter runs were very close on space.”

        In order for the printing process to become more efficient, especially for smaller shops, the technology had to change. Cooke went on to explain how the switch from all mechanical to electric machines allowed for more advanced, yet easier to use, equipment. “The switch to electric made it possible to move and work in much smaller areas, reducing the footprint of the machine,” stated Cooke. This was especially beneficial to smaller print shops that often didn’t have the ability to run the larger 220 3phase machines that had previously dominated the industry. “It’s not that we discontinued our bigger machines,” asserted Cooke. “What we’ve done is keep adding machines as the industry changes to meet certain customers’ demands. The shift toward electronics and digital technologies has made the biggest impact on us being able to make the changes to the equipment to meet demands of the industry.”

        “Where I see our biggest growth is in our smaller automatic punches and finishing machines,” stated Cooke. The digital market has been driving the direction of smaller punching machines that allow companies to produce small runs more cost effectively. Customers no longer have to invest in large equipment in order to get something produced. “The technology and everything we’ve done since the early 90s has been about making the machines smaller in order meet the demands of where the printing industry is going,” he said.

        Ease of set-up

        As the industry shifted more toward smaller machines, it was necessary for machines to be made for quick set-up, in addition to being simpler to operate. Operators were no longer responsible for a single process; instead, they had to be able to move from machine to machine according to the needs of the current job. As shops perform shorter runs, each new job may be finished differently than the one previous. Advancing technology has made it easier to set up and operate the newer generations of punching and perforating machines and cut down on lost changeover time.

        For instance, “In the past, an operator had to adjust the timing on a machine and make marks for the die placement. Now a few dials center the die to the paper and the timing is eliminated, making for much faster set-ups,” explained Jon Gasperini, vice president of North American sales for Data-Bind, headquartered in Enfield, Connecticut. As more print shops move from long runs to smaller digitally printed jobs, faster set-ups cut down on time lost between jobs.

        “Another large time-saving improvement was the introduction by Renz of QSA (quick set-up) dies,” Gasperini continued. “Rather than having to remove a punching die from a machine and take it apart to remove an individual punch pin, now with the die still installed in the machine the operator can simply pull out a ‘cancellation’ pin to disengage that punch pin.” On average, this advance in punching technology can save printers up to half an hour for every changeover. Over time, this can add up to significant amounts of time saved and have a noteworthy effect on profits.

        “Punching and binding usually are the last steps in a print job, and punching itself can be a major bottleneck when not done efficiently,” Gasperini remarked. “The difference can determine if a print job is profitable or not.” For example, a few years ago, 100 books wasted due to poor set-up quality could represent one percent of the whole job. Now, with shorter runs, the same amount of waste from poor set-up represents 10 percent. “On a larger scale, one can look at the digital photo industry. They have six weeks to produce a year’s worth of calendars, so every delay and downtime for set-up can have a substantial negative impact,” he explained. Therefore, making the set-up process easier for anyone to perform decreases the chances for profit-killing waste.

        The push for machines with simpler set-up processes shows just how much digital printing has changed the industry. As Gasperini explained, once upon a time the companies with professional punching capabilities were trade binderies, converters and very select commercial printers. These companies represented approximately 90 percent of the market. “Today, the nature of digital printing is short-run and quick turnaround, so most shops are punching paper in some form or another. As a result, equipment manufacturers have adjusted their focus and now offer machines specifically designed for digital printers.” He went on to note that today’s machines must be easy to set-up due to the fact that, “where a trade bindery will have an operator who is an expert in punching, with twenty years of industry experience, the digital shop often will have entry-level employees running a machine.” Furthermore, punching equipment today also must be able to handle paper with static and curl, run collated sets and efficiently run tabs, all of which are very common in today’s digital printing environment.

        “Today’s punching and perforating machines need to be more robust and capable of handling a larger range of applications,” agreed Johan Laurent, Standard Finishing System’s business operations manager. According to the Andover, Massachusetts-based distributor, “The latest generation of punching and perforating equipment is faster, more dynamic and easier to use.”

        For example, Laurent described how the Hunkeler DP8 embodies Standard’s criteria for a dynamic punching and perforating machine. The DP8 “can be equipped with up to three cross-perforating cylinders and a punching tool for each side of the web and up to 16 vertical perforation wheels,” said Laurent. “Most importantly, perforating and punching patterns can be easily created, either in pre-press or using the touch panel. The user uploads an image of the job and draws the perforating lines or adds the punch holes before saving and uploading the pattern to the dynamic perforating and punching module.”

        Flexibility and ease of use have a critical effect on a printer’s bottom line as customer requests become more complex. Laurent further stated, “Printers don’t know what designs their internal or external customers will challenge them with.” In order to meet those challenges as they arise, newer machines must be able to keep up with customer’s needs. “As the speed of inkjet printing systems increases, it is important that the dynamic perforating and punching modules stay ahead, to protect the investment,” he said.

        While the overall mechanics of punching and perforating have not changed greatly, companies like Data-Bind, Spiral Binding and Standard Finishing have focused on making the process easier and faster with their technology advances.

        The future of punching and perforating

        While newer technologies clearly have made a positive impact on the industry, the popularity of digital devices such as Kindles, iPads and other e-readers have left many assessing the impact on printed materials. However, the panic over the ‘death of print’ that was present a few years ago has abated. “I don’t see the decline today that we saw many years ago,” Cooke affirmed. “Instead, I see longer runs running on digital, rather than on conventional presses, with higher volumes of customized materials. There are certain customers that we visit and the biggest extent of their work is digital work.”

        When it comes to punching and perforating, technology will only continue to improve the process. “It’s an exciting time to be on this side of the industry because there are many innovations coming in the near future,” Gasperini asserted. “Some are in development, and some are already being field tested – equipment add-ons like automatic feeders and counters, as well as simple automatic punch and bind combinations. The digital revolution that drove the first wave of changes to punching and binding machines, making the machines more simple to set up and operate, now is entering the second phase where these concepts will be automated.”

        For Laurent and Standard Finishing, “In the future, we see a big opportunity for laser perforating and punching. These systems already exist, such as the Hunkeler HL6 laser perforating module, and will become more accessible as the technology matures. With lasers, there is no limitation in patterns – think small coupons, rounded perforation lines or even engraving and scoring. In addition, there will be no more need for mechanical tools, so these systems will be even easier to use.”

        Whether digitally printed or conventionally produced on inkjet or offset machines, punching and perforating capabilities remain an important part of many material types, from coupons and tear sheets to booklets and mechanically bound projects.

        Trends in Folding Cartons Boost Shelf Impact: Eyeing Market Growth, Brand Owners Look to Decorating Techniques

        March 11, 2016

        by Melissa Larson, contributing writer, PostPress

        Folding cartons can be printed more economically, decorated more inventively and marketed to a broader assortment of brand managers than ever before. However, the success of a folding carton still comes down to shelf impact – that connection the package makes with an individual shopper. No one understands that better than today’s carton makers, who are using new technologies to optimize the attractions of the folding carton.

        Business outlook

        The Paperboard Packaging Council (PPC) recently released “Trends: 2015 Industry Outlook and Market Data Report,” a comprehensive analysis of the North American folding carton industry, prepared for PPC members by RISI, a provider of forest products information and data.

        According to the report, in 2014 the folding carton industry experienced its first year of growth since the recession in 2008, expanding 0.1 percent year over year. This represents a steady, but not spectacular, performance in 2014 contrasted with the six consecutive years prior, which had resulted in a cumulative decline of 13.3 percent from the pre-recession peak. “The Great Recession had a direct impact on folding carton demand. Household spending was squeezed due to high unemployment and burdensome debt loads, which ultimately translated to poor performances for most of the manufacturing sector,” stated the PPC report.

        This year, the report also forecasts solid growth for the folding carton market. Are folding cartons feeling pressure from plastics and other alternative substrates? Sure. In addition, lower priced oil is aiding plastic manufacturing costs. Still, the folding carton market is expected to grow 0.5 percent through 2019, and the total value of US carton shipments should climb to $9.5 billion over the same period.

        A recent report on the global folding carton market from Smithers Pira, entitled “Insight: Five Key Trends Driving Growth in Folding Cartons,” forecasts that the global market will be worth $184 billion in 2018. Citing such drivers as package downsizing, single-serve package designs and innovative printing and decorating techniques that answer the brand owner’s demand for differentiation, the Smithers Pira report clearly identifies folding cartons as a key product in the global packaging market.

        Trends in decorating

        What are the current trends in decorating of traditional folding cartons? According to Douglas B. Herr, director of folding carton sales, North America, BOBST, there is a resurgence of hot foil stamping and registered embossing on printing, as well as more precise, high-quality graphics, with smaller tolerances because of registration to print marks. “Along with the strength in our economy, we see many folding carton markets growing the use of carton decorations,” he commented.

        “Companies are willing to invest more money in their packaging in order to gain market share. Consumers are reacting positively to more sophisticated graphics – that is, purchasing more of the products which are packaged in more attractive cartons,” Herr continued. “The growing technologies and capabilities which now are available allow the converters and folding carton companies to offer higher quality graphics at a lower cost due to more efficient manufacturing processes.”

        Shorter runs, new markets

        Digital printing has been a game-changer for the folding carton industry, enabling converters and packagers to handle short runs and reduce makeready time and costs. Today, the emphasis on short-run jobs extends to printing, decorating and other postpress techniques – and it’s not just digital printing that feeds the demand. Offset press-makers now are offering systems to facilitate quicker turnaround for offset package printing jobs. This includes the OffsetOnDemand system by Komori and Heidelberg’s Anicolor technology developed for short-run commercial and packaging printing.

        What’s driving the short-run project emphasis? In a word or two: craft brands. “Brand owners want full folding carton printing/decorating features for runs of 5,000 cartons and less,” said Brandtjen and Kluge CEO Michael Aumann. “The level of decorating usually reserved for high-end liquor and cosmetic packaging is increasingly desired by marketers of small regional and craft brands with low volumes.” Aumann cited the following:

        • craft beers
        • craft and artisanal foods, such as pasta sauces
        • OTC health and beauty brands, essential oils and skin care, among others
        • pharmaceutical test markets

        Medical marijuana and cannabis-based edibles provide an example of a group of products that is coming out of the shadows and for which marketers want to differentiate their brands, like any other market segment. In fact, they could be the ultimate “craft” product.

        What else do brand owners want from cartons? Although many folding carton trends derive from consumer reactions to the package on the shelf, brand owners also demand carton materials and techniques that make them easier to process. Among the items on their wish lists are the following criteria:

        • packaging that can be automatically filled
        • consistent packaging quality
        • moisture and odor barriers
        • ability for automatic insertion of anti-pilferage features (Checkpoint Systems, etc.)
        • interactive features, such as lights and sound

        Digital decorating

        The folding carton industry is seeing its first steady growth since the recession, and decorating techniques are gaining popularity as companies invest in maximizing shelf presence.

        Applying foil and specialty coatings digitally now is available with new technology from MGI, with its iFOIL solution, and Scodix, which has introduced a new foiling module (developed by Compact Foilers) that can be attached to its Ultra Pro Digital Press. These types of units can be used for short-run folding carton applications and also can be an excellent solution for creating prototypes or quantities for testing the market with foil and specialty coatings before a commitment to a larger campaign.

        In many ways, the development of digital decorating can have a positive effect on conventional methods of applying foil and coatings, with companies having the ability to create a foil, embossed or specialty coating look to the carton without the costs of expensive tooling and set-up. If the carton is deemed to be a success and a broader launch is created for the folding carton, then conventional foil stamping and coating methods still will be the best choice for large-scale production.

        What do consumers want?

        Besides shorter runs and quicker setup and makeready times, the emphasis for carton makers continues to be able to offer more sophisticated packaging at an affordable and cost-effective price.

        “Higher quality graphics and tactile packaging, as well as interactive and customized packaging, will continue to gain momentum,” said Herr. “The fight for shelf space will grow stronger and become more competitive. The battle to sell one product vs. another will continue to be based on many factors, including information flow to the prospective buyer and both subconscious and conscience attraction to a product via graphics, all of which are provided by the package.

        “The consumer has less time to make a purchase decision, so it is the initial viewing of the product on the shelf which is extremely important. Once again, target marketing to specific regions and special interest groups will become the norm,” Herr concluded.

        Teaching a new generation

        The introduction to the Paperboard Packaging Alliance’s 2016 Student Design Challenge puts into words why the folding carton is such an important marketing tool for today’s brands:

        “Leading consumer packaged goods (CPG) companies continue to use paperboard packaging as their preferred packaging choice not only to showcase their brand and product, but also because of its sustainability and unique design capabilities. Conventional dry goods packaging features broad, uninterrupted panels for colorful graphics and advertising; whether it’s pasta, rice, crackers, cookies or cereal, paperboard efficiently contains and protects the product.”

        And this year’s PPA design challenge assignment, which calls for a folding carton for a premium dry-goods brand intended to be displayed in upscale grocery stores, also delineates the focus of folding-carton packaging design:

        “The package should be worthy of placement on the second or third shelf of grocery store aisles, also known as the ‘bull’s-eye zone.’ Most importantly, the structural and functional design must be innovative and appeal to company executives and adult shoppers.”

        The assignment criteria continues, “The premium package should maximize useable space for product protection, address ways to keep the product fresh, offer an innovative functional feature that distinguishes itself from conventional packaging, include ergonomic components for easy use at home and stocking the package at grocery stores, and explore new shapes and forms while still showcasing brand recognition to loyal customers.”

        “…The package must be made primarily from paperboard, positively disrupt and capture customers’ attention while shopping and have visible functional distinctions that set it apart from competing packages.”

        While package design students are busy learning the central precepts of folding carton design, more experienced folding-carton makers are well aware of the goals and are using new technology to help get effective cartons to store shelves faster and for less cost.

        Melissa Larson has been writing about printing, converting and packaging for 30 years.

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