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Tag: 2018 May/June

Leveraging Print to Complement eMarketing Omni-Channel Strategies for Profitability

Article courtesy of Canon Solutions America and NAPCO A Print Service Provider (PSP) must modernize and analyze diversified channels such as database management, email, web to print, website development and hosting, wide format, social media, industrial print and new technologies such as AR, VR, QR and video. When a PSP can integrate one or more of these technologies with print into...

Proper Design Key for Successful Folding/Gluing

by Jeff Peterson, editor-in-chief, PostPress With the multitude of paper stocks, coatings, inks and other finishes available today, it has become more important than ever to have communication up front on any job that will be moving through folding/gluing equipment to finish the project. Whether it is a folding carton, direct mail piece or presentation folder, specific areas need to be...

Tactile Experience Has Created a Resurgence in Print over Digital

by Taylor Graham, marketing & sales coordinator, Royle Printing Could you imagine your life today without any of your electronic devices? For the past decade, nearly everyone uses a smartphone, computer or tablet daily. Whether that's to read up on the latest news, check your Facebook feed or post a picture to Instagram, we've become nearly dependent on our electronics....

The Economist’s View: Steel Tariffs – Good, Bad, Both?

by Chris Kuehl, managing director, Armada Corporate Intelligence There are few things more certain than death and taxes, unless it is a debate over one or the other. The plan to impose stiff tariffs on steel imported into the US has been discussed and considered and argued over for years - decades even. Once upon a time, the US was...
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