by Brittany Willes, editor, PostPress With its dramatic gold foiling set against a striking black background, the Bewitched Chardonnay wine label has been making a splash since it first arrived on the scene. Designed by Joy Hallman of Stranger & Stranger, an international design firm with a reputation for creating unique and unforgettable packaging, it's little wonder … [Read more...] about Simply Bewitching: A New Era in Wine Labels
Applications
A Symphony in Color by J.S. McCarthy
by Lara Copeland, assistant editor, PostPress Attending a live symphonic performance is a cultural experience people from all walks of life have enjoyed for centuries. This musical concert often evokes thoughts of sophistication and class as dramatic, red curtains hide an orchestral ensemble that will tantalize the senses of all in attendance. Rich, all-encompassing sounds … [Read more...] about A Symphony in Color by J.S. McCarthy
Application: Lights, Camera, Color! Mohawk’s Newest Guide Impresses with Color and Texture
by Brittany Willes, editor, PostPress As every designer and printer knows, the success of printed communication begins not with the words or images on the page but with the page itself. As asserted by Chris Harrold, vice president and creative director for Mohawk, "Paper is a powerful tool, on par with copy and design in its ability to deliver, enhance and create memorable … [Read more...] about Application: Lights, Camera, Color! Mohawk’s Newest Guide Impresses with Color and Texture
Application: Cuba Libre! – Hera Printing Raises a Glass to the Classic Cocktail
by Laura Copeland, assistant editor, PostPress ¡Por Cuba Libre! Translated to Free Cuba in English, this battle cry characterized the freedom-fighters' spirit during Cuba's crusade for independence from Spain in the late 19th century. According to legend, on a hot day in a post-war Old Havana bar, a soldier raised his mixed drink – a Bacardi rum on ice with cola and lime – and … [Read more...] about Application: Cuba Libre! – Hera Printing Raises a Glass to the Classic Cocktail
Application: Touchdown! DataGraphic Scores with Super Bowl 50 Invitation
by Lara Copeland, assistant editor, PostPress Football fans around the country observe the National Football League (NFL) Super Bowl each winter by holding and attending parties. Similarly, the NFL commissioner celebrates the Super Bowl by hosting an annual party the Friday before the big game. To celebrate the event's 50th anniversary in 2016, the NFL asked DataGraphic, … [Read more...] about Application: Touchdown! DataGraphic Scores with Super Bowl 50 Invitation
“May I Have the Envelope Please?”
by Brittany Willes, editor, PostPress "It's not only about focusing on what the customer wants to buy," remarked Steve Laethem, president of Creative Coatings, a postpress finishing company headquartered in San Diego, California. "It's about focusing on what the customers need to have done. What are their end goals? What are they trying to achieve with their … [Read more...] about “May I Have the Envelope Please?”
The New Classic: Neenah Revisits Old Typefaces
by Brittany Willes, editor, PostPress The word is out: Paper is in. In a world overrun with digital media, studies have shown that people crave the tactile sensations and experiences that only paper can provide. As a result, companies are striving to find new and exciting ways to entice customers with paper texture. Neenah Papers, Alpharetta, Georgia, has gone a step … [Read more...] about The New Classic: Neenah Revisits Old Typefaces
Purple Pride Wins the Gold
by Brittany Willes, editor, PostPress "Purple Pride" is as synonymous with Kansas State University as Willie the Wildcat. Therefore, it could be only appropriate that the 2015 loyalty book be shrouded in the school's signature deep purple, complemented by a beautifully debossed and foil stamped cover proudly declaring "AHEARN FUND: National Leadership Circle." "Our goal … [Read more...] about Purple Pride Wins the Gold
Candy-Coated Brilliance: Thoro Packaging Sets New Standards in Folding Cartons
by Brittany Willes, editor, PostPress "Don't forget about the man who suddenly got everything he ever wanted. He lived happily ever after." - Charlie and the Chocolate Factory Mythical candy man Willy Wonka may have believed that exotic candies appealed almost exclusively to the hearts and imaginations of young children, but the owners of Sugarfina® gourmet candy … [Read more...] about Candy-Coated Brilliance: Thoro Packaging Sets New Standards in Folding Cartons
Photo Books: Updating the Family Album
by Nancy Cates, contributing writer, PostPress As a result of digital technology, it's easier and cheaper than ever to capture life's special moments. While most digital photos end up solely on Facebook, Twitter or other social media accounts, physical prints are making a comeback. This resurgence represents a unique opportunity for binders and finishers looking to provide … [Read more...] about Photo Books: Updating the Family Album