by Jen Clark, PostPress It's no secret the market conditions for the printing industry have changed dramatically in the last several years. Companies reacting to the changing dynamics, as well as competition from other media and service providers, have adapted by adding services that benefit their customers. Finding ways to add value to the services companies already offer … [Read more...] about Adding Value at SunDance Marketing Solutions
Business Strategy
Common Pricing Mistakes and How to Avoid Them
by Amy Fulford, enlight CEOs often overlook the importance of pricing in generating attractive financial returns. Especially in recent years, companies have invested heavily in understanding and managing their costs. Of course, understanding and managing costs is important. However, many companies have hit – or, worse, crossed – the point of diminishing returns from cost … [Read more...] about Common Pricing Mistakes and How to Avoid Them
The Three P’s of Powerful Leadership
by David Waits, Waits Consulting Group, Inc. Leadership is not a position! A local newspaper has a daily section titled "Progressions," allowing companies to publicly recognize employees who have been promoted to leadership positions, such as general manager. The announcement is a very nice recognition for the new leader, but the promotion, in and of itself, doesn't make … [Read more...] about The Three P’s of Powerful Leadership
Cash is King
by Mark Porter, Dienamic MIS Software Inc. Controlling your cash is vital in today's economy, but you also are probably understaffed and overworked – a perfect combination that can lead to missing items, which can greatly affect your cash flow. Therefore, it is vital to have checks and balances built into your operations that will help avoid bad customers, missed charges, … [Read more...] about Cash is King
Top 5 Reasons to Fire a Customer
by Brittany Willes, PostPress The customer is always right. We're all familiar with the old adage and rarely think to question its authenticity. Sometimes customers are wrong, and some even create more problems than profit. When customer relationships no longer are mutually beneficial, it's time to let those customers go. So, how do you determine if a customer needs firing? … [Read more...] about Top 5 Reasons to Fire a Customer
Using Social Media to Promote Your Business
by Jen Clark, PostPress In today's global economy, creatively marketing your business to potential customers can be the difference in winning a contract or waiting (and hoping) for the next customer to come through the door. Marketing in this day and age goes beyond having a company website. Creating a lasting marketing campaign with a return on investment (ROI) is an … [Read more...] about Using Social Media to Promote Your Business
A Walkthrough in the Four Steps of Kaizen
by Kara McPipe, Artistic Finishes, Inc. Imagine that you are a manager of a manufacturing plant. The production reports are studied every day, and it is discovered that one of the lines continually is getting worse. You walk out to the line and ask the operator why the numbers are dropping. The operator immediately states, "The machine is old and doesn't work the way it used … [Read more...] about A Walkthrough in the Four Steps of Kaizen
Top 5 Ways to Keep Your Customers Happy
by Brittany Willes, PostPress Your customers are the lifeline of your business. Their satisfaction with your products and services determines your revenue stream. Happy, satisfied customers mean a more profitable business. How can you make sure your clients are happy, and remain that way, to boost your bottom line? Here are five ways to show your clients that you value their … [Read more...] about Top 5 Ways to Keep Your Customers Happy
Top 5 Reasons to Fire a Customer
by Brittany Willes, PostPress The customer is always right. We're all familiar with the old adage and rarely think to question its authenticity. Sometimes customers are wrong, and some even create more problems than profit. When customer relationships no longer are mutually beneficial, it's time to let those customers go. So, how do you determine if a customer needs firing? … [Read more...] about Top 5 Reasons to Fire a Customer
Advantages to Equipment Financing
by Alexandra Myers, Direct Capital Despite the recent decline in commercial printing volumes, the art of commercial printing is far from dead and gone. According to an IBISWorld Global Commercial Printing research report, industry revenue is forecasted to grow in the next five years. But, what are the challenges facing the commercial printing industry? Two printing … [Read more...] about Advantages to Equipment Financing