• Home
  • Article
    • Article Archive
    • Digital Archive
    • ENews Archive
  • Buyers Guide
    • Buyers Guide
    • 2025 Online Form
  • Advertising
    • Ad Options
    • Media Kit
    • Editorial Calendar
    • Electronic Files
  • Awards
    • FSEA Gold Leaf
  • Subscribe
  • Video Vault
  • Webinars
  • Amplify
  • Contact
  • Events
    .smi-preview#smi-preview-10580 { --smi-column-gap: 10px; --smi-row-gap: 20px; --smi-color: #ffffff; --smi-hover-color: #90c43c; ; ; --smi-border-width: 0px; ; --smi-border-radius: 0%; --smi-border-color: #3c434a; --smi-border-hover-color: #3c434a; --smi-padding-top: 15px; --smi-padding-right: 0px; --smi-padding-bottom: 0px; --smi-padding-left: 0px; --smi-font-size: 20px; --smi-horizontal-alignment: flex-end; --smi-hover-transition-time: 1s; ; }
    • Skip to main content
    • Skip to secondary menu
    • Advertise
    • Subscribe
    • Contact
    • Events
      PostPress

      PostPress

      Print Decorating, Binding and Finishing

      • Home
      • Articles
        • Article Archive
        • Digital Archive
        • ENews Archive
      • Advertising
        • Ad Options
        • Media Kit
        • Editorial Calendar
        • Electronic Files
      • Buyers Guide
        • Buyers Guide
        • 2025 Online Form
      • Awards
        • FSEA Gold Leaf
      • Subscribe
      • Video Vault
      • Webinars
        • Upcoming Webinars
      • Amplify

        Diecutting

        Brausse Group’s 1050SFi Foil Stamper and Diecutter

        June 12, 2019

        by Lara Copeland, contributing editor
        PostPress

        Brausse Group, a member of the Bobst Group since 2012 and headquartered in Vancouver, Canada, provides machinery that now incorporates proven group technology, delivering an excellent product at an affordable price. With over 30 years of experience in design and manufacturing of its diecutting and folder-gluer machines, the company’s Brausse 1050SFi foil stamper and diecutter comes with a number of high-end features.

        “With Brausse being a member of Bobst Group, proven group technology and existing technology in electronics engineering and functionality can be seen throughout the press,” said Matthew Sharp director of sales and marketing at Brausse Group North America. The foil stamping and diecutting controls are easy to use on the computer’s touchscreen, and “with our Advanced Foil Control System (AFCS), which provides reliable and precise foil-advancing controls, the operators can make any adjustments during operation,” he added. The press includes a pneumatic, push-button die chase locking mechanism to ensure safe and operator-friendly die changing, which eliminates the use of a wrench to remove the chase. A slanted feed table allows for stable and accurate registration, especially for lightweight paper at high speeds. The sheet stretching air blower included in the delivery section lets the operator add air as needed to help the sheets to lay flat. “This helps during fast speeds,” Sharp commented.

        The 1050SFi assists operators in reducing downtime during runs. “This piece of equipment allows the operator to make a number of important changes to the machine while it still is running, which helps reduce downtime,” Sharp said. Additionally, with both an automatic feeder and delivery section, the press does not have to stop when adding more material or removing finished product.

        More updated components of the machine make the 1050SFi something operators can use with ease, resulting in efficiency. A redesigned platen offers a more leveled impression to reduce makeready time, while a precision ground 15 mm-thickness insulation plate located behind the heating base optimizes heating efficiency and maintains constant temperature. A sandwich plate with micro-adjustment in both running and cross direction allows for quick set-up and facilitates effortless makeready. The push and pull side lays (OS and OOS0 with photo sensor sheet arrival control) are easy to use as well. A self-diagnostic touchscreen detects the location of an alert and provides information on how to repair or clear an error. The pneumatic one-push, button-activated safety doors are operator-friendly. Finally, the machine comes equipped with a tape inserter that has a counter which allows the operator to pre-set and insert a piece of paper tape to mark the load.

        “We are extremely happy with the 1050SFi,” Sharp exclaimed. “By utilizing proven group technology, we have brought a very advanced press to the market at a very reasonable price point.” In fact, customers already are responding positively to the new technology. Sharp said that due to the price point of the press and all the improved features, “the response has been fantastic.” Operators also are pleased.

        Technical Details

        The Brausse 1050SFi foil stamper and diecutter features a max speed of 7,500 sheets per hour. The machine also offers 300 tons maximum cutting pressure. Folding carton stock range is 90g/m2 to 600g/m2. Corrugated stock range is maximum 4 mm
        (B Flute).

        Diecutting – Keeping the Process Simple

        March 10, 2017

        by Nick Crabtree, president, N & J Training, LLC
        To keep the diecutting process simple, a number of steps should be taken before each diecutting project.

        Whether the parts are folding cartons, plastic clamshell covers for electronic products, gaskets, shoe leather, pocket folders or POP displays, the principles of diecutting remain the same. As a colleague of mine once stated, “We are creating nothing more than a giant cookie cutter.” This is true, but that simplifies the manufacturing of diecut parts a little too much. Once we start to throw things into the mix, such as creasing, perforating and 50 percent partial cuts, these additions start to make the part production a little more complicated. Or, do they?

        If we approach these mixtures in the same fashion that we would if we were cutting only, then it should not add an exceptional amount of additional work. To keep the process simple, a number of steps should be taken before each diecutting project.

        The first step should be to clearly identify the product or stock being diecut. This is a very important step because it will dictate the tooling and materials needed to successfully cut the product. For example, we would not use 3 point cut rule on 100lb. cover stock. It is overkill and, in fact, would jeopardize the opportunity to cut the material cleanly.

        Step two would be to make sure the cutting surfaces and plates are in good condition and, above all, the cutting surface and the tooling holder are parallel to each other. Make sure all old tape, rust and general dirt is removed from the front and back of the cutting plate. Clean the backing plate supporting the die. By doing these two simple cleaning processes, we are already 50 percent of the way to a quality diecutting job. I am amazed at the number of times I have been called into plants to solve a problem, and the simple solution to a good makeready and diecutting job is to clean the equipment.

        We now have a nice, clean piece of equipment ready to receive the tooling for the diecutting. One of the most amazing things I have observed over the years is that most companies will not spend 10 minutes to clean up the last diecut job, but they will allow three- to four-hour makereadies, when the makeready should take no more than 30 to 45 minutes. I call this a violation of the step-by-step approach to diecutting – and, of course, we all know it is false economy. That false economy very often is caused by not allowing time in the schedule for cleaning. An unskilled scheduling department can cause untold losses in profit and communication barriers with production.

        Let’s take the next step and look closely at the right tooling and the correct materials built into that tooling for the optimal diecut part with the highest quality finish.

        Steel rule

        Twenty-five years ago, only a few manufacturers and types of steel rule were in the US. Now, there are many manufacturers from around the world, many types of rule, with many bevels and many gimmicks. Twenty-five years ago most diecutting operators knew how to diecut, but today, in our fast-paced world, we have let go of the focus on basic training.

        A number of years ago, the only thing to worry about with the rule was whether one could bend a 90° angle with a 1/32 radius and the rule would not crack. The bevel angle is mostly decided upon by the equipment in the dieshop. If the diemaker has a miter machine that is set for 42 to 45°, that is the angle of the rule that he orders. If it is 54°, he has limited himself to that support on his miter machine.

        What the diemaker must focus on is where the majority of his business lies. If it is in folding carton, then 42 to 45° is probably best – that is, if his customer protects the cutting edge on press. If his customer cannot protect the cutting edge, then 54° is the best. It is a little more robust and, if the diecutter cannot protect the edge, hairing on the carton is not an issue.

        These are the three simplest ways to look at rule requirements:

        • bendability
        • edge angle
        • diecut material

        If the product to diecut is plastics, things become a little more complex. As materials have developed, rule manufacturers have risen to the occasion. For example, Poly-Ethyl-Toluene (PET), which is used mostly to protect electronic products against theft, requires sophisticated bevel angles and special edge hardening. Choosing the correct type of rule for the job being cut should be kept very simple.

        Rubber

        In many cases there are a number of flaws in the rubbering process, and I see them like this:

        1. Training of the person applying the rubber. Many diecutting operations take the least experienced person in the plant and give him rubber, glue and a pair of scissors. His complete training is summed up in a few words, “Just put rubber on both sides of the sharp bits.”
        2. Too much rubber being used. Systems using waterjet-cut rubber are very spectacular, and the die looks very pretty. But, if we look carefully at a job that is covered in waterjet rubber, take note how much rubber contacts the cutting plate, causing additional pressure on the material. The amount of surface area of rubber on the dies has increased significantly using this process. So, when designing the rubbering pattern, use caution in how much rubber is used. The high-speed diecutting presses rely on using the least amount of tonnage, preventing distortion in the sheet and thereby allowing the operator to “fly” the sheets at high-speed. From the benefit side, waterjet rubber does allow for an even distribution of pressure throughout the sheet.

        Steel, phenolic counters and creasing matrix

        This is where it can get a bit more complicated. Fortunately, the International Association of Diecutting and Diemaking (IADD) has helped organize formulated charts for calculating the channel widths and depths. These figures are used as guidelines when producing phenolic counterplates. The organization also has charts for the production of steel counters.

        As we had indicated with steel rule, there now are a number of worldwide manufacturers for creasing matrix. Whether the matrix is manufactured domestically or from abroad, each supplier has its own way of calculating the two most critical dimensions. These dimensions are the matrix thickness and the channel width. Matrix height is calculated by simply using the material thickness that is being diecut. That is how it used to be when cutting the crease by hand. Now, it varies from material thickness plus 0.010″ (0.254mm) for a backer, to 1.5 times the thickness, etc.

        The channel width is calculated using all kinds of formulas from 1.5x to 1.75x or even 2x material thickness plus the thickness of the crease rule. The formulas themselves are very simple if we choose one and stick with it, but if we want to change, then what happens? It is difficult to understand, from my perspective, why there is not more control and standardization as there is in Europe – but, it is something diecutters here in the US must deal with.

        The point is, look at different matrix products and see how many variations there are available. Years ago, when we used to cut our creasing matrix grid by hand, we never had these problems. It is a simple process, and there is no need to overcomplicate it.

        The message here is to try to keep the diecutting process as simple as possible. Study the process carefully, and choose the rule that works best for the diecutting job. Choose the creasing product and formula that works, then stick with it and learn from it. Diecutting and finishing life, in general, will become much easier to work with.

        Nick Crabtree is president of N & J Training, LLC, Hagerstown, Maryland. To contact Crabtree, call 240.313.8598.

        This article is reprinted with permission from the International Association of Diecutting and Diemaking’s monthly magazine, The Cutting Edge, June 2007.

        The IADD is an international trade association serving diecutters, diemakers and industry suppliers worldwide. IADD provides conferences, educational and training programs, a monthly magazine, online resource library of 550+ technical articles, industry experts to answer technical questions, publications and training manuals, recommended specifications, online used equipment marketplace, videos and more. IADD also co-presents Odyssey, a biannual tradeshow and innovative concept in technical training featuring a hands-on Techshop, where training programs come alive in an actual working diemaking and diecutting facility inside the exhibit area. Visit www.iadd.org or call 815.455.7519 for more information about IADD.

        What Is Folding BoxBoard?

        March 11, 2016

        by Brent Singer and Steve Rote, Metsä Board Americas Corp.

        Board machines have gone through major advancements in the past few years for the purpose of gaining efficiency, achieving higher production speeds and fulfilling the need to make products that are sustainable. North America is known to dominate the manufacturing of SBS (Solid Bleached Substrate), sometimes called SBB (Solid Bleached Board), where Europe has taken the lead in manufacturing FBB (Folding BoxBoard).

        Figure 1. Layers of Folding BoxBoard.

        The difference between boards is very basic. SBS can be single or multi-ply board, but is comprised of 100-percent chemical pulp. FBB always is multi-ply and utilizes a combination of chemical and some form of MP (Mechanical Pulp) or TMP (Thermo Mechanical Pulp). See Figure 1. The reason for the development of FBB is to create light-weight board, which uses fewer trees, offers yield advantages over SBS and CRB (Coated Recycled Board) and a significant weight savings, which can be seen in transportation costs.

        FBB is typically three layers, but in some cases could be more. The middle layer is where technology has allowed mills to utilize lighter-weight pulp and, as a result, make the overall board lighter. The most advanced type of pulp utilized here is called BCTMP (Bleached Chemi-Thermo Mechanical Pulp).

        In addition to taking advantage of making lighter-weight board, FBB can be produced with less variation. This is for the simple reason that it is easier to control three thinner layers vs. one thick layer of pulp. This translates to board with tighter tolerance, meaning the amount of variation for specifications, such as caliper and basis weights, are less for FBB when compared to SBS.

        An additional benefit of these tighter tolerances is the fact that a smoother surface can be achieved, which has a direct effect on print quality and the quality of such processes as foil stamping and applying cold foil. This smooth surface reflects more light, which gives the effect of more brightness. When combined with advanced coating formulations, ink settings on press can be reduced by up to 20 percent and the same densities as SBS are achievable.

        How board affects diecutting/creasing

        Figure 2. Less waste brings cost-efficiency and sustainability.

        With the world markets for FBB and other compositions being unable to change percentages of market share due to years of stability, there now is a real target on the US domestic market. The Europeans, Chinese and the South Americans have over the past 24 months announced their long-term presence in the North American market.

        This leads to the discussion about the subtle differences between single-ply folding carton board produced by the domestic US mills and FBB, as well as required changes to the cutting dies and counters/matrix calculations.

        Over the past years, who knows how long the domestic carton board industry in the US has been diecutting and gluing SBS/SUS and recycled folding carton materials. The converters, either with their own internal die manufacturing or external vendors, have been relying on history and the passing of die tooling standards from one person to another. These standards have remained unchanged and have been set in stone.

        The other factor is the relationship and the reliance of an outside die tooling vendor to provide the exact solution for the die tooling set (whatever the combination for the converting equipment) without the converter even knowing what standards or settings are being provided.

        In most cases, when ordering the die tooling the converter/finisher does not provide the diemaker any information as to the manufacturer of the raw board. In more cases than not, the converter only provides the caliper – normally in “units of points” – and usually only indicates to have the diemaker make a die that works on the specific press the job is running on. Hence, what the diemaker is being asked to do is supply a die tool set that will work for every type of manufactured board available with standard generic die/counter/matrix specifications that the finisher may use for its entire customer base.

        Over the last 12 months, there has been significant restructuring and consolidation of the US paper mills, leaving opportunities for overseas producers from South America, Asia and Europe to enter and compete in the domestic US market. The result is that the domestic market is seeing differences in the composition in the board structure, due to pulp composition, basis weight consistency, more control in thickness variations and other benefits to the converters and customers due to supply options.

        It is becoming more clear that converters/finishers must understand that the cutting die tooling is no longer the “one-stop shop” or “one die fits all,” and that the cutting dies/matrix/phenolic or steel-milled counters need to be produced for the specific type of board that is running on the diecutting press. To rephrase, sometimes when all the stars align, this may be possible, but usually there is a trade off somewhere with some form of quality issue being affected – e.g., gluing speeds, good crease forming/bead delamination, flap crease bend force, carton opening force and potentially affecting customers’ filling line performances.

        Figure 3. On most boxes of matrix, technicians use algorithms for calculating the thickness or height of the matrix or phenolic sheet and then to the channel widths to accommodate the thickness of the crease knife, the caliper of the board and some sort of clearance factor.

        On most boxes of matrix, and in most die shops around the world, technicians use algorithms (see Figure 3) for calculating the thickness or height of the matrix or phenolic sheet and then to the channel widths to accommodate the thickness of the crease knife, the caliper of the board and some sort of clearance factor. This is where there can be differences of opinion as to the correct numbers that fit their substrate.

        There is a number known in the industry as the “multiplier,” which is part of the algorithm. To keep it simple, this refers to the predetermined multiplier number times the thickness (or the caliper) of the board. It is used in both folding carton and corrugated applications with some slight variations, but for this article let’s focus on the folding carton market.

        In the US market, there has been a trend over many years to set the multiplier to “TWO,” meaning “2x the caliper.” However, there is a growing new trend being termed “narrow bead creasing.” Unfortunately, it is not new as it has been in practice around the world for years. What has changed? In the past, the US market for the most part has been its own internal supply market with SBS/SUS/CRB/CNK/CUK board grades. All the counter calculations or standards were set by either the converting plants or the diemakers.

        By recognizing this as a critical factor in production areas, whether it is a folding carton or a corrugated converting plant, and working closely with the in-house die shop or an outside diemaker, getting it right the first time can save money, aggravation and ultimately get to the positive trial results much faster. It is important to work with a board supplier that can provide cutting and creasing recommendations for specifications and assist customers with establishing tooling/counters and getting it right the first time.

        Scoring/creasing

        One of the major, and rarely considered, differences between FBB and competitive substrates is the composition of the BCTMP middle layer and why it is important that the formation of the score (crease) bead is formed. It is important that the channels/grooves in the counters line up with the cutting/creasing die, as well as the symmetrical shape of the bead itself. While there is some tolerance of +/- for variation, it comes down to the better formed the score (crease) bead, the better the consistency of quality and production performances of the carton from gluing to line filling and packing on customers’ machines.

        Figure 4. Two diagrams show the recommended differences for FBB.

        The two diagrams in Figure 4 show the recommended differences for FBB, where we don’t want to bottom out the substrate in the channel, unlike what we have seen in practice on competitive boards regarding tooling calculations and converting production.

        To ensure any changes in the substrate’s caliper or basis weight, the customer can be proactive prior to any trials. We refer to this as planning for success and getting it right the first time.

        Foiling and embossing

        It is important to understand that when using FBB, the board surface is very smooth and consistent, which can be a benefit when applying hot or cold foil. Consistency in the caliper of the stock can decrease makeready and set-up times considerably. This also can be a benefit for embossing, again potentially decreasing makeready and setup times. The quality of the board also can help lengthen the life of the foil stamping and/or embossing dies, saving costs and gaining efficiencies.

        Metsä is an international forest products company with shipments to over 70 countries worldwide. The largest division, Metsä Board, is a globally recognized manufacturer of high-quality Folding BoxBoard for folding carton producers and high-performance liners for high-graphic corrugated applications. For more information, please contact Steve Rote (203.229.7486) or Brent Singer (203.722.6605) at MetsäBoard Americas Corporation, or visit www.metsaboard.com.

         

        Demand on the Rise for Sheet-Fed Rotary Diecutting

        September 4, 2015

        by Jeff Peterson, PostPress
        The key to a rotary diecut system is the use of a magnetic cylinder to simply and quickly mount flexible steel diecutting plates.

        With growth in the digital printing marketplace and shorter runs on more conventionally printed materials, there has been an increased demand for diecutting, kisscutting, scoring and perforating for these types of applications. Sheet-fed rotary diecutting, utilizing a magnetic cylinder and flexible steel plates, has found a home, meeting the needs of direct mail, short-run greeting cards and folding cartons, presentation folders, kisscut labels, door hangers and much more. “Rotary diecutting has very quick setup and can run at high speeds, making it ideal for short-, medium- and even some high-volume jobs,” stated MBO America Marketing Coordinator Ryan Manieri.

        The key to a rotary diecut system is the use of a magnetic cylinder to simply and quickly mount flexible steel diecutting plates. Jobs literally can be changed over in just a few minutes. This is an essential attribute for short run digital work where long makereadies and setups become much too costly and time-consuming.

        The steel plates are manufactured with the desired image “burned” into the plate and then chemically etched to where the remaining cutting blades/knives are left above the surface of the plate and then CNC-sharpened as a final step. The cutting angles are determined by the substrate that is being cut and the process involved. “Diecutting, kisscutting, perforating, creasing and even shallow embossing are possible with a rotary diecutting system,” explained Jack Mathews, business manager for Standard Finishing Systems. “The die manufacturing process also allows for much more intricate designs and patterns than a conventional steel rule die and requires significantly less space to store.”

        “Another main advantage is the ability to create multi-level dies that can perform both diecutting and kisscutting in one pass,” stated Kevin Corwin, product manager for Rollem USA. “In addition, the cutting blades can be located much closer together than with a steel rule die,” he continued. This type of flexibility can allow a job to go through the rotary diecutting system one time versus a potential two passes through the press.

        Most rotary diecutting systems are manufactured to handle sheet sizes that range from 8×8″ to 15×20″, although there are units that handle sheets as large as 20×29″. This provides an excellent “sweet spot” for handling digitally printed sheets and shorter run offset printed material.

        As with any process, rotary diecutting isn’t the answer for all applications. More traditional steel rule dies are preferred for large runs, difficult-to-cut materials (i.e., plastic sheets) and jobs that will repeat over and over again. And, currently, most of the rotary cutting systems are for smaller sized sheets. Large run sheet-fed applications utilizing sheets that are 28×40″ or larger still will be diecut, scored and/or perforated utilizing a more traditional platen or clamshell diecutting press with steel rule dies.

        The following is a look at rotary diecutting systems available in the marketplace today:

        Rollem’s Insignia

        Rollem’s Insignia line of rotary diecutters is a production-class sheet-fed rotary diecutter designed for short-run label, packaging and mail applications. Diecutting stocks up to 24pt. in thickness, the Insignia5 will run sheet sizes up to 20×15″, while the Insignia7 will handle up to a B2 30×24″ sheet. These machines are available in either a single or dual magnetic cylinder configuration, as well as in a bearer or non-bearer system to better suit each companies’ individual production needs. Featuring a press-style register system, the Insignia will produce 100 percent sheet-to-sheet registration accuracy.

        Standard Horizon RD-4055

        The Standard Horizon RD-4055 rotary diecutter (distributed by Standard Finishing Systems) diecuts, creases, perforates, slits and hole punches digital and offset printed sheets. Feeding, diecutting and separating are achieved in one pass at speeds up to 6,000 cycles per hour. A uniquely designed servo motor-controlled “Repeat Register” feature allows multiple-up applications from single-up die to minimize die cost. Both setup and operation can be done through an intuitive touchscreen. After setting the upper and lower die, the RD-4055 can be set up by simply inputting the sheet size and diecutting position. Standard also offers a more compact rotary diecutting unit (model RD-3346) for short-run production and smaller sheet size.

        MBO America’s BSR 550 Servo

        MBO America’s BSR 550 Servo rotary diecutter is able to process both single and folded products. Its innovative engineering allows it to process mailings, greeting cards, folding cartons, labels and many other products in a one-up or multi-up production setting. Because of its flexible dies, the BSR 550 Servo can diecut, kisscut, perforate, score, emboss and more. Standard features include flexible diecutting technology, touchscreen user interface, magnetic cylinder for easy die changing, inline waste removal and a variety of feeder options. The BSR 550 Servo can run at speeds up to 12,000 cycles per hour and handle sheet thicknesses from 24lb. paper to 19pt board. It also can incorporate a maximum sheet size of 21 5/8×29 ½”.

        Duplo USA’s UD-300

        Duplo USA’s UD-300 rotary diecutter produces a variety of digital print and packaging products. Designed for use with flexible dies, it performs multiple cuts, slits, slit-scores, kisscuts perforations and window punches for single and multi-up pieces on a wide variety of paper stock up to 14×20″ at 3,000 sheets per hour. Features of the UD-300 include a rotary magnetic cylinder for fast die changeover and minimal setup and an optional separator/conveyor unit with photo eye sensor.

        Tech Watch: Standard Finishing Horizon RD-4055 Diecutter

        March 25, 2015

        by Brittany Willes, PostPress
        The Horizon RD-4055 rotary diecutter by Standard Finishing Systems was developed in direct response to the rising demand for short-run diecut products.

        Standard Finishing Systems, a leading North American distributor of digital duplicating and document finishing products in Andover, Massachusetts, recently has unveiled the Horizon RD-4055 rotary diecutter. Developed in direct response to the rising demand for short-run diecut products, the RD-4055 boasts of simple operation and easy changeover with an intuitive touchscreen that displays easy to understand graphical illustrations for set-up and control.

        Neal Swanson, director of marketing communications for Standard, stated the new system, “is a finishing solution that delivers consistent quality from one end of the run to the other.” The RD-4055 is able to diecut, crease, perforate, slit, hole punch and round corner in a single process for digital and offset printed sheets. The vacuum belt feeder allows for superior feeding while the ultrasonic sensor enables double-feed detection on a wide range of substrates. Additionally, a servo motor-controlled “Repeat Register” allows for multiple-up applications from a single die. The only diecutter with this capability, the RD-4055’s register function allows for significantly reduced die cost.

        Able to perform simultaneous die- and kisscutting, the RD-4055 can create stickers and labels. Furthermore, the crease function helps prevent image cracking, making it appropriate for boxes, pocket folders and greeting cards that require additional folding after diecutting. According to Swanson, customers have responded positively to the new system. “They are happy with the trouble-free operation of the unit, the wide variety of applications and the very short learning curve,” he said. “They are reporting faster changeover times and greater than anticipated productivity.”

        Even small diecuts are “neatly executed; the final result is nothing less than amazing,” remarked Swanson. “I’ve never seen another diecutter finish as many pieces in so short a time. Watching the RD-4055 go through a stack of digitally printed material, while accurately diecutting each unique shape, is eye-opening. The finished pieces seem to roll off the delivery tray in a steady stream.”

        The RD-4055 recently was selected as a Must See ‘Ems award winner at the 2014 GRAPH EXPO in Chicago. Chosen by a panel of industry experts, the Must See ‘Ems award acknowledge the most compelling technological advances spanning the entire graphic communications industry.

        Technical Details

        Feeding, diecutting and separating are achieved in one pass with a speed of 6,000 cycles per hour, making the RD-4055 the fastest in its class. The new system is capable of processing normal paper, coated paper and cardboard. For diecutting, it can handle materials 0.5mm/0.019″. Maximum material thickness for creasing is 0.4 mm/0.015″. The system has single-phase voltage/frequency of 200 to 240v, 50/60hz.

        A uniquely designed diecutting section enables quick and easy diesetting. Flexible die plates can be used in thicknesses of either 0.6mm and 0.8 mm/0.0236″ or 0.0315″. Rigid magnetic upper roller and solid lower anvil rollers ensure high-quality diecutting.

        Vacuum belt feeding allows for feeding with easy setup and operation. An ultrasonic sensor is used for double feed detection on a wide range of substrates. The RD-4055 is designed to handle sheet sizes ranging from 200x275mm/7.88×10.83″ to 400x550mm/15.74×21.65″ before processing. An optional separator removes the waste from the finished product and delivers it to the waste bin. Finally, a delivery section, supplied with the separator, delivers finished products on a motorized conveyor.

        Making the Cut: Diecutting Ideas and Strategies for Mail and Marketing

        August 27, 2014

        by Trish Witkowski, foldfactory.com
        The 2-Piece Fake Iron Cross is a space-saving alternative to the Iron Cross specialty fold.

        Back in my agency days (it’s been a while), diecutting was reserved for only the most special of projects – the cover of an annual report or a high-budget event invitation. If an exciting idea came up that involved using a diecut, we didn’t even bother to ask if we could afford it. We just floated it out there as “wouldn’t it be cool if…” and then let it go, surrendering to the cut-free idea that was still very nice, but not necessarily as great as it could have been. So, let’s pause for a moment of silence for all of the great ideas that were never brought to fruition…

        The good news is diecutting has come a long way, and it’s no longer just for special occasions. Cutting paper in creative ways can be very engaging for direct mail, and I’m going to prove it with some interesting real-world samples, organized by technique. As you’ll see, the high-budget techniques still exist, and now there also are some great inline and digital cutting systems on the market that are making diecutting easier and more affordable. There’s even a lot you can do with a “faux” die, which means there’s something for every budget.

        The fake-out

        Need wow-factor on a dime? Guillotine trims can give the effect of a diecut without the price tag. Add an angled trim to a cover, or even better, along the top of an accordion fold for a waterfall effect, like this angled accordion sample from Upshift Creative Group (Image 1). You can cut off the corner of a brochure for visual interest, which is a bit more challenging than a simple guillotine trim because the cut is made after the piece is folded, so the pieces need to be cut in smaller stacks. Timed slitters also can provide some interesting effects inline on the cheap.

        If you’re in the mood for a specialty format, the 2-Piece Fake Iron Cross is a space-saving alternative to the Iron Cross specialty fold. The Iron Cross is a plus-shaped (or cross-shaped) space-eater on a press sheet. By creating two long rectangles, scoring, guillotine trimming and gluing the rectangles together in a perpendicular alignment, you can achieve the same look without a die – and get more than one-up on a sheet.

        If you’re truly on a shoestring budget, you can simply shift the fold placement on a brochure so the cover falls short of the finished edge to create the look of a short “trim” cover.

        Diecutting

        Traditional offline letterpress or platen diecutting always is a desirable and high-quality print finishing process, and as you might expect, this process allows for a lot of creative flexibility. The first thing most people associate with diecutting is the decorative diecut that exists solely for the purpose of aesthetics. I’m a fan, and I have tons of exciting decorative diecut samples in my collection, like the one from the Smithsonian Museum of Natural History (Image 2). The center panel of the three-panel accordion features an elegant diecut shape of a whale – a pleasant surprise. Although beauty and creativity is a benefit of the process, I also like to see diecuts used in very practical ways. For example, you can use simple slits or half-moon cuts to tuck panels in and lock them together. You also can interlock shapes, which is really fun for holiday themes, like this locked gate holiday card from Davidson Belluso (Image 3). You also may be surprised to find out that you can execute detailed cut patterns while a job is printing at normal press speeds by using an inline offset cutting system.

        Next, let’s look at diecutting as a marketing strategy. For direct mail, I see this finishing process as a magical little high-impact trick. You can create fun peek-a-boo perfed windows, pull-tabs and zip strips that stir curiosity and entice people to investigate or open the piece. These little engagement tricks have been proven over and over to increase response numbers simply because they increase the level of engagement. How can you help your customers get better response from their mailings? Suggest an interactive diecut.

        For the short-run inline/nearline automation crowd, there are some truly versatile machines on the market that are revolutionizing the cutting process. For example, the Horizon RD-4055 rotary diecutter is designed to meet the growing demand for short-run diecut products, with the ability to diecut, kisscut, crease, perforate, slit, hole punch and round corner in one process for digital and offset printed sheets. It’s amazing to see in person, by the way.

        Laser cutting

        Although laser cutting is technically not “diecutting,” given the absence of the metal die, it involves creatively cutting paper for print production. Its greatest strength is the ability to cut highly-detailed and delicate designs into paper. Traditional decorative laser cutting usually is outsourced and executed one sheet at a time.

        If offline and inline diecutting is a jack rabbit, laser cutting is a turtle – but it’s an awesome turtle, and often well worth the wait and expense. A laser cut mailer for NYU Stern features a detailed New York City skyline (Image 4). It was used as a recruitment piece and had a very successful social media campaign wrapped around it. You can learn more about it by visiting youtube.com/foldfactory and navigating to episode #220 to watch.

        Finally, I discovered the most exciting cutting technology I’ve seen in a long time at DScoop in Orlando this past spring. It’s a new high-speed digital variable laser cutting technology from Motioncutter of Germany (motioncutter.com). The system can laser cut, perforate and engrave paper and paperboard for small quantities or tens of thousands. The namecut® technology can cut names or any other personalized content into the printed sheet for truly variable diecutting. What this means is that every piece can have a different name or varied content cut into it at speeds of up to 6,500 pieces per hour! The example I have was printed on an HP Indigo press and then sent through the motioncutter machine using the namecut technology. It’s space-aged. Really. I shared this motioncutter sample (Image 5) on Fold of the Week episode #235 a few months back.

        Differentiate and engage with diecuts

        Feeling inspired yet? I hope so. As you can see, there are many ways to creatively cut paper to increase engagement, response and recall – and you don’t have to bust budgets to do it.

        Trish Witkowski is chief folding fanatic at foldfactory.com. An educator, author, speaker and award-winning designer, Witkowski specializes in creative solutions for mail and marketing. She hosts a popular e-video series “60-Second Super-Cool Fold of the Week.” Witkowski has an MS in Printing and a BFA in Graphic Design from RIT.

        « Previous Page



        The Official Publication of the Foil & Specialty Effects Association
        © 2025 All Rights Reserved
        Peterson Media Group | publish@petersonmediagroup.com
        785.271.5801
        2150 SW Westport Dr., Suite 501, Topeka, KS 66614